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SEC Comment Letter 0000000000-24-004989 to Star Fashion Culture Holdings Ltd (STFS)

Star Fashion Culture Holdings Ltd
Date: May 2, 2024 · CIK: 0002003061 · Accession: 0000000000-24-004989

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
May 2, 2024
Author
Liu Xiaohua
Form
UPLOAD
Company
Star Fashion Culture Holdings Ltd

Letter

United States securities and exchange commission logo May 2, 2024 Liu Xiaohua Chief Executive Officer Star Fashion Culture Holdings Limited 12F, No. 611, Sishui Road Huli District, Xiamen People’s Republic of China Re:Star Fashion Culture Holdings Limited Amendment No. 4 to Draft Registration Statement on Form F-1 Submitted April 25, 2024 CIK No. 0002003061 Dear Liu Xiaohua: We have reviewed your amended draft registration statement and have the following comment(s). Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe a comment applies to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing the information you provide in response to this letter and your amended draft registration statement or filed registration statement, we may have additional comments. Unless we note otherwise, any references to prior comments are to comments in our March 28, 2024 letter. Amendment No. 4 to Draft Registration Statement on Form F-1 submitted April 25, 2024 Management's Discussion and Analysis of Financial Condition and Results of Operations Overview, page 55 1.Please revise the summary of your business verticals and services so that it aligns with disclosure in the Business section beginning on page 74. In this regard, we note that you have revised the names of your verticals only in this section, and the description of the services you provide to clients no longer aligns with comparable descriptions elsewhere in the registration statement. For example, for the “event planning and execution vertical,” you state that you have “the capabilities of event planning, design, operation and execution” and “carry out sports events…and other events…every year.” However, at

FirstName LastNameLiu Xiaohua Comapany NameStar Fashion Culture Holdings Limited May 2, 2024 Page 2 FirstName LastName Liu Xiaohua Star Fashion Culture Holdings Limited May 2, 2024 Page 2 pages 74-76, these services are titled “marketing campaign planning and execution,” and your disclosure implies a more limited role of designing and implementing marketing strategies, with the assistance of third-party suppliers, at events primarily organized and hosted by others. Make conforming revisions to the prospectus summary, to the extent appropriate. Results of Operations, page 56 2.Please provide your analysis of your results of operations for the year ended June 30, 2023 compared to 2022. Refer to Item 5 of Form 20-F. Liquidity and Capital Resources, page 62 3.You state that the cash inflow in operating activities of RMB 7.1 million for the six months ended December 31, 2023 was mainly due to the account receivable for your precision marketing service. Yet your cashflow statement for the period shows a cash outflow for accounts receivable of RMB 13.1 million. Please explain this inconsistency. Unaudited Condensed Consolidated Financial Statements Unaudited Condensed Consolidated Statements of Cash Flows, page F-29 4.Please tell us your consideration of the guidance in ASC 230-10-50-3 and 4 related to your transactions with your related party shareholders. If the related party loans were canceled and no cash receipts were received or cash payments were made, please revise to remove the amounts from the financing activities section of your statement of cash flows for the period ended December 31, 2023 and revise your disclosure in Note 8 on page F- 41 to reflect what occurred. 10. Equity Restricted net assets, page F-44 5.Please tell us how you determined that net assets restricted were nil as of December 31, 2023. Please contact Tony Watson at 202-551-3318 or Joel Parker at 202-551-3651 if you have questions regarding comments on the financial statements and related matters. Please contact Rebekah Reed at 202-551-5332 or Dietrich King at 202-551-8071 with any other questions. Sincerely, Division of Corporation Finance Office of Trade & Services cc: Jeffrey Yeung

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United States securities and exchange commission logo
May 2, 2024
Liu Xiaohua
Chief Executive Officer
Star Fashion Culture Holdings Limited
12F, No. 611, Sishui Road
Huli District, Xiamen
People’s Republic of China
Re:Star Fashion Culture Holdings Limited
Amendment No. 4 to Draft Registration Statement on Form F-1
Submitted April 25, 2024
CIK No. 0002003061
Dear Liu Xiaohua:
            We have reviewed your amended draft registration statement and have the following
comment(s).
            Please respond to this letter by providing the requested information and either submitting
an amended draft registration statement or publicly filing your registration statement on
EDGAR. If you do not believe a comment applies to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.
            After reviewing the information you provide in response to this letter and your amended
draft registration statement or filed registration statement, we may have additional
comments. Unless we note otherwise, any references to prior comments are to comments in our
March 28, 2024 letter.
Amendment No. 4 to Draft Registration Statement on Form F-1 submitted April 25, 2024
Management's Discussion and Analysis of Financial Condition and Results of Operations
Overview, page 55
1.Please revise the summary of your business verticals and services so that it aligns with
disclosure in the Business section beginning on page 74. In this regard, we note that you
have revised the names of your verticals only in this section, and the description of the
services you provide to clients no longer aligns with comparable descriptions elsewhere in
the registration statement. For example, for the “event planning and execution vertical,”
you state that you have “the capabilities of event planning, design, operation and
execution” and “carry out sports events…and other events…every year.” However, at

 FirstName LastNameLiu Xiaohua
 Comapany NameStar Fashion Culture Holdings Limited
 May 2, 2024 Page 2
 FirstName LastName
Liu Xiaohua
Star Fashion Culture Holdings Limited
May 2, 2024
Page 2
pages 74-76, these services are titled “marketing campaign planning and execution,” and
your disclosure implies a more limited role of designing and implementing marketing
strategies, with the assistance of third-party suppliers, at events primarily organized and
hosted by others. Make conforming revisions to the prospectus summary, to the extent
appropriate.
Results of Operations, page 56
2.Please provide your analysis of your results of operations for the year ended June 30, 2023
compared to 2022.  Refer to Item 5 of Form 20-F.
Liquidity and Capital Resources, page 62
3.You state that the cash inflow in operating activities of RMB 7.1 million for the six
months ended December 31, 2023 was mainly due to the account receivable for your
precision marketing service.  Yet your cashflow statement for the period shows a cash
outflow for accounts receivable of RMB 13.1 million.  Please explain this inconsistency.
Unaudited Condensed Consolidated Financial Statements
Unaudited Condensed Consolidated Statements of Cash Flows, page F-29
4.Please tell us your consideration of the guidance in ASC 230-10-50-3 and 4 related to
your transactions with your related party shareholders.  If the related party loans were
canceled and no cash receipts were received or cash payments were made, please revise to
remove the amounts from the financing activities section of your statement of cash flows
for the period ended December 31, 2023 and revise your disclosure in Note 8 on page F-
41 to reflect what occurred.
10. Equity
Restricted net assets, page F-44
5.Please tell us how you determined that net assets restricted were nil as of December 31,
2023.
            Please contact Tony Watson at 202-551-3318 or Joel Parker at 202-551-3651 if you have
questions regarding comments on the financial statements and related matters. Please contact
Rebekah Reed at 202-551-5332 or Dietrich King at 202-551-8071 with any other questions.
Sincerely,
Division of Corporation Finance
Office of Trade & Services
cc:       Jeffrey Yeung