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SEC Comment Letter 0000000000-24-004326 to New Age Alpha Funds Trust (CIK 0002013853)

New Age Alpha Funds Trust (CIK 0002013853)
Date: April 19, 2024 · CIK: 0002013853 · Accession: 0000000000-24-004326

AI Filing Summary & Sentiment

File numbers found in text: 333-277581, 811-23945

Date
April 2, 2024
Author
/s/ David P. Mathews
Form
UPLOAD
Company
New Age Alpha Funds Trust (CIK 0002013853)

Letter

April 2, 2024 VIA E-MAIL Bo Howell FinTech Law, LLC 6224 Turpin Hills Drive Cincinnati, OH 45244 Re: New Age Alpha Funds Trust (the “Trust”) File Nos. 333-277581; 811-23945 Dear Mr. Howell, On March 1, 2024, you filed the above-referenced registration statement on Form N-1A on behalf of the Trust with respect to the New Age Alpha Large Core Fund (the “Fund”). We have reviewed the registration statement and our comments are set forth below. For convenience, we generally organized our comments using the headings, defined terms, and page numbers from the registration statement as filed on EDGAR. Where a comment is made with respect to disclosure in one location of the filing, it applies to all similar disclosure found elsewhere. Capitalized terms not otherwise defined have the same meaning as in the registration statement.

General Comments

1. We note that portions of the registration statement are incomplete. In addition, a full financial review ( e.g., seed financial statements, auditor's report, consent, etc.) must be performed prior to declaring the registration statement effective. We will have accounting comments and may have additional other comments on such portions when you complete them in a pre-effective amendment, on disclosures made in response to this letter, on information supplied supplementally, or on exhibits added in any amendments. 2. Please advise us if you have submitted or expect to submit any exemptive applications or no-action requests in connection with your registration statement. The staff may have additional comments.

3. Please provide the name of the Fund's independent registered public accounting firm in correspondence.

4. Please inform the staff if a party other than the Fund’s sponsor or an affiliate is providing the Fund with initial seed capital. If so, supplementally identify the party providing the seed capital and describe its relationship with the Fund. PROSPECTUS Fees and Expenses, page 1

Mr. Bo Howell April 2, 2024 Page 2

5. Please add a footnote to the fee table stating that expenses are based on estimates for the current fiscal year. 6. The Fund's description of principal investment strategies discloses that among its principal investments will be investment companies, including mutual funds, closed end fund and ETFs that provide exposure to large capitalization companies. Please add a line item to the fee table to reflect acquired fund fees and expenses (“AFFE”), or in correspondence, confirm that the Fund does not anticipate AFFE in its first year of operations to be greater than 0.01%. If the Fund does not anticipate AFFE greater than 0.01%, consider whether inclusion of investments in other investment companies as among the component of the Fund's principal investment strategies is appropriate or accurate.

7. The fee table notes that a deferred sales charge will “normally” be imposed on purchases of $1 million or more Class A shares purchased without an initial sales charge that are redeemed within 12 months of purchase; on page 14 this charge is described as a contingent deferred sales charge that “may” be imposed. Please clarify in the disclosure and cross reference, as appropriate, to details elsewhere in the Prospectus regarding the circumstances under which this deferred charge may or may not be imposed.

Principal Investment Strategies, page 2

8. The staff notes that Item 9 of the Prospectus should provide more details than Item 4 and should not be a verbatim retelling of Item 4 ( See IM Guidance Update No. 2014-08 (June 2014)). With that in mind, and with regard to the comments below relating to disclosure of the Fund’s “Principal Investment Strategies” in Item 4 of the Prospectus, please consider adding the below requested additional details or explanations to the descriptions of the Fund’s principal investment strategies to Item 9 of the Prospectus ( i.e., the “Additional Information Regarding the Fund’s Investment Objectives, Principal Investment Strategies and Related Risks” section): a. Please clarify the Fund’s intended focus on investments in “core” large capitalization securities by explaining in the disclosure what the Adviser considers to constitute the characteristics of “value” investing and “growth” investing, and how those two investment styles differ. b. The disclosure suggests that the Fund will consider a security to be a large capitalization security if issued by a company with a market capitalization within the range of the companies within the S&P 500 Index. With regard to defining the Fund’s targeted market capitalization based on this Index:

i. Please clarify what derivatives purchased by the Fund are intended to provide exposure to (as it appears that a word or phrase is missi ng immediately prior to the parenthetical in the 3 rd bullet point of the first paragraph);

ii. Also clarify in the disclosure whether the Fund’s investments in derivatives based on indices other than the S&P 500 Index (see 4th bullet point of the first paragraph) will

Mr. Bo Howell April 2, 2024 Page 3

provide exposure to different large capitalization ranges than that represented by the S&P 500 Index;

iii. Identify or provide examples of the large-capitalization growth and large-capitalization value indices that the Adviser may deem appropriate for the Fund to gain exposure to via derivative instruments; and

iv. Please explain supplementally why the Fund considers a company with market capitalization at the bottom end of the Index’s range to be a large capitalization company, and in your response, address whether such categorization is consistent with common industry usage, classification used by mutual fund rating organizations and definitions in recognized industry publications. See FAQs about Rule 35d-1 (Investment Company Names), Question 6 (Dec. 4, 2001).

c. The disclosure refers to three “sleeves” of th e portfolio – “actively managed equity”, “passively managed equity” and “actively managed fixed income”. Please further clarify in the disclosure which components of the earlier-described primary investments of the Fund are deemed to be within each sleeve, the anticipated contributions of each sleeve to overall Fund performance, and the expected or estimated amounts of portfolio assets allocated to each sleeve. d. Please provide further explanation and examples of the Adviser’s qualitative and quantitative securities selection processes, its credit research and other techniques it considers proprietary (in addition to ERF) which it expects in combination to contribute to the Fund’s goal of exceeding the total return of the Index, and also provide a general description of the Adviser's initial investment process and ongoing diligence and monitoring of the Fund's investment portfolio. e. With respect to the description of the Adviser’s proprietary ERF methodology, please explain the meaning and relevance of “actuarial risk principals” to the methodology and describe in more detail what constitutes an “actuarial based approach” to the methodology.

f. Define the term “alpha” and explain how securities in the intended portfolio will be expected to yield alpha in a manner uncorrelated to the Index. Principal Risks, pages 2-5

9. Please consider whether the following risk factors may be applicable to the Fund and should be added to the disclosures of principal risks: (i) new fund risk; (ii) foreign currency risk; (iii) geopolitical risks; and/or (iii) value style and growth style investment risks. Other Investment Strategies and Related Risks – Portfolio Holdings and Disclosure Policy, page

10. Also state, if applicable, that a description of the Fund’s policies and procedures concerning disclosure of portfolio securities will also be available on the Fund’s website.

Mr. Bo Howell April 2, 2024 Page 4

Fund Management, page 12

11. Please include a brief description of the Adviser’s experience as an investment adviser as required by Item 10(a)(1) of Form N-1A. How the Fund Values Its Shares, pages 13-14 12. Please clarify in the final paragraph of this section that an order to purchase or redeem shares will be priced at the NAV “next” calculated after the Fund’s receipt of an order in proper form. How to Redeem Shares, pages 18-20

13. The disclosure under the sub-heading “Minimum Account Balance” on page 19 states that the Fund may involuntarily redeem shares if an account balance falls below a certain amount – the “Minimum Account Balance”. However, the descriptions of share classes beginning page 14, in the “How to Choose a Share Class” section, indicate that there is no Minimum Account Balance required for three of the four share classes being offered ( i.e., only Institutional Class shares are subject to a minimum balance). Please clarify the disclosure in this regard, and also clarify the number of calendar days’ notice a shareholder will be provided of an account closure. In correspondence, please confirm that the Board will approve any Minimum Account Balance requirement and that the Fund’s governing documents permit such forced redemptions. Sales Charges, page 20 14. In addition to a description of sales charges, Item 12 of Form N-1A also requires that the Prospectus include a description of a Fund’s distribution plan adopted under Rule 12b-1 (see Item 12(b) of Form N-1A). The staff notes that a description of the Fund’s Distribution Plan is included in the Statement of Additional Information. Please also include in the Prospectus the disclosure regarding the Plan as required by Item 12(b) of Form N-1A. STATEMENT OF ADDITIONAL INFORMATION Investment Restrictions, page 14 15. Please revise the Fund’s fundamental policy with regard to concentration to also describe how the Fund will address investments in derivatives when determining compliance with its concentration policy.

Management of the Trust, pages 17-18

16. The disclosure in the sub-section entitled “Leadership Structure and Qualifications of Trustees” initially states (consistent with the chart above it) that there will be four Trustees, including three

Mr. Bo Howell April 2, 2024 Page 5

Independent Trustees. However, the final paragraph of this sub-section states that all Trustees will be Independent Trustees. Please clarify or revise, as necessary.

Portfolio Holdings Disclosure Policy, page 29

17. With respect to the table summarizing the service providers that may receive non-public portfolio information, please clarify in the disclosure what is meant by the items denoted as “Contractual” and/or “Ethical” in regard to restrictions on use, and explain the differences and why certain service providers may be subject to one or both such restrictions. Part C

18. Please supplementally confirm that the Fund will file executed copies of the agreements listed in the exhibit index when available.

19. Regarding Item 35 – Undertakings, please revise or explain in correspondence why the undertaking is not necessary for this initial registration statement. ***** Responses to this letter should be made in a letter to me filed on EDGAR and in the form of pre-effective amendments filed pursuant to rule 472 under the Securities Act. Where no change will be made in a filing in response to a comment, please indica te this fact in the letter to us and briefly state the basis for your position. We remind you that the Fund is responsible for the accuracy and adequacy of its disclosure in the registration statements, notwithstanding any review, comments, action, or absence of action by the staff. Should you have any questions prior to filing a pre-effective amendment, please contact me at (213) 400-5829 or mathewsda@sec.gov , or Tony Burak, Staff Accountant, at (202) 551-6750.

Sincerely,
/s/ David P. Mathews
D a v i d P . M a t h e w s A t t o r n e y - A d v i s e r cc: Christian Sandoe, Assistant Director Jay Williamson, Branch Chief Tony Burak, Staff Accountant

Show Raw Text
April 2, 2024
 VIA E-MAIL   Bo Howell FinTech Law, LLC 6224 Turpin Hills Drive Cincinnati, OH 45244
Re: New Age Alpha Funds Trust (the “Trust”)
File Nos. 333-277581; 811-23945
 Dear Mr. Howell,
On March 1, 2024, you filed the above-referenced registration statement on Form N-1A on
behalf of the Trust with respect to the New Age Alpha Large Core Fund (the “Fund”).  We have reviewed the registration statement and our comments are set forth below.  For convenience, we generally organized our comments using the headings, defined terms, and page numbers from the registration statement as filed on EDGAR.  Where a comment is made with respect to disclosure in one location of the filing, it applies to all similar disclosure found elsewhere.  Capitalized terms not otherwise defined have the same meaning as in the registration statement.

General Comments

1. We note that portions of the registration statement are incomplete.  In addition, a full financial
review ( e.g., seed financial statements, auditor's report, consent, etc.) must be performed prior to
declaring the registration statement effective.  We will have accounting comments and may have additional other comments on such portions when you complete them in a pre-effective amendment, on disclosures made in response to this letter, on information supplied supplementally, or on exhibits added in any amendments.
 2. Please advise us if you have submitted or expect to submit any exemptive applications or no-action
requests in connection with your registration statement. The staff may have additional comments.

3. Please provide the name of the Fund's independent registered public accounting firm in
correspondence.

4. Please inform the staff if a party other than the Fund’s sponsor or an affiliate is providing the Fund
with initial seed capital.  If so, supplementally identify the party providing the seed capital and describe its relationship with the Fund.
 PROSPECTUS  Fees and Expenses, page 1

Mr. Bo Howell
April 2, 2024
Page 2

5. Please add a footnote to the fee table stating that expenses are based on estimates for the current
fiscal year.
 6. The Fund's description of principal investment strategies discloses that among its principal
investments will be investment companies, including mutual funds, closed end fund and ETFs that provide exposure to large capitalization companies.  Please add a line item to the fee table to reflect acquired fund fees and expenses (“AFFE”), or in correspondence, confirm that the Fund does not anticipate AFFE in its first year of operations to be greater than 0.01%.  If the Fund does not anticipate AFFE greater than 0.01%, consider whether inclusion of investments in other investment companies as among the component of the Fund's principal investment strategies is appropriate or accurate.

7. The fee table notes that a deferred sales charge will “normally” be imposed on purchases of $1
million or more Class A shares purchased without an initial sales charge that are redeemed within 12 months of purchase; on page 14 this charge is described as a contingent deferred sales charge that “may” be imposed.  Please clarify in the disclosure and cross reference, as appropriate, to details elsewhere in the Prospectus regarding the circumstances under which this deferred charge may or may not be imposed.

Principal Investment Strategies, page 2

8. The staff notes that Item 9 of the Prospectus should provide more details than Item 4 and should not
be a verbatim retelling of Item 4 ( See IM Guidance Update No. 2014-08 (June 2014)).  With that in
mind, and with regard to the comments below relating to disclosure of the Fund’s “Principal Investment Strategies” in Item 4 of the Prospectus, please consider adding the below requested additional details or explanations to the descriptions of the Fund’s principal investment strategies to Item 9 of the Prospectus ( i.e., the “Additional Information Regarding the Fund’s Investment
Objectives, Principal Investment Strategies and Related Risks” section):  a. Please clarify the Fund’s intended focus on investments in “core” large capitalization securities
by explaining in the disclosure what the Adviser considers to constitute the characteristics of “value” investing and “growth” investing, and how those two investment styles differ.
b. The disclosure suggests that the Fund will consider a security to be a large capitalization security
if issued by a company with a market capitalization within the range of the companies within the S&P 500 Index.  With regard to defining the Fund’s targeted market capitalization based on this Index:

i. Please clarify what derivatives purchased by the Fund are intended to provide exposure to
(as it appears that a word or phrase is missi ng immediately prior to the parenthetical in
the 3
rd bullet point of the first paragraph);

ii. Also clarify in the disclosure whether the Fund’s investments in derivatives based on
indices other than the S&P 500 Index (see 4th bullet point of the first paragraph) will

Mr. Bo Howell
April 2, 2024
Page 3

provide exposure to different large capitalization ranges than that represented by the S&P
500 Index;

iii. Identify or provide examples of the large-capitalization growth and large-capitalization
value indices that the Adviser may deem appropriate for the Fund to gain exposure to via derivative instruments; and

iv. Please explain supplementally why the Fund considers a company with market
capitalization at the bottom end of the Index’s range to be a large capitalization company, and in your response, address whether such categorization is consistent with common industry usage, classification used by mutual fund rating organizations and definitions in recognized industry publications.  See FAQs about Rule 35d-1 (Investment Company Names), Question 6 (Dec. 4, 2001).

c. The disclosure refers to three “sleeves” of th e portfolio – “actively managed equity”, “passively
managed equity” and “actively managed fixed income”.  Please further clarify in the disclosure which components of the earlier-described primary investments of the Fund are deemed to be within each sleeve, the anticipated contributions of each sleeve to overall Fund performance, and the expected or estimated amounts of portfolio assets allocated to each sleeve.
 d. Please provide further explanation and examples of the Adviser’s qualitative and quantitative
securities selection processes, its credit research and other techniques it considers proprietary (in addition to ERF) which it expects in combination to contribute to the Fund’s goal of exceeding the total return of the Index, and also provide a general description of the Adviser's initial investment process and ongoing diligence and monitoring of the Fund's investment portfolio.
e. With respect to the description of the Adviser’s proprietary ERF methodology, please explain the
meaning and relevance of “actuarial risk principals” to the methodology and describe in more detail what constitutes an “actuarial based approach” to the methodology.

f. Define the term “alpha” and explain how securities in the intended portfolio will be expected to
yield alpha in a manner uncorrelated to the Index.
Principal Risks, pages 2-5

9. Please consider whether the following risk factors may be applicable to the Fund and should be
added to the disclosures of principal risks: (i) new fund risk; (ii) foreign currency risk; (iii) geopolitical risks; and/or (iii) value style and growth style investment risks.
 Other Investment Strategies and Related Risks – Portfolio Holdings and Disclosure Policy, page
12

10. Also state, if applicable, that a description of the Fund’s policies and procedures concerning
disclosure of portfolio securities will also be available on the Fund’s website.

Mr. Bo Howell
April 2, 2024
Page 4

Fund Management, page 12

11. Please include a brief description of the Adviser’s experience as an investment adviser as required
by Item 10(a)(1) of Form N-1A.
 How the Fund Values Its Shares, pages 13-14
 12. Please clarify in the final paragraph of this section that an order to purchase or redeem shares will be
priced at the NAV “next” calculated after the Fund’s receipt of an order in proper form.
 How to Redeem Shares, pages 18-20

13. The disclosure under the sub-heading “Minimum Account Balance” on page 19 states that the Fund
may involuntarily redeem shares if an account balance falls below a certain amount – the “Minimum Account Balance”.  However, the descriptions of share classes beginning page 14, in the “How to Choose a Share Class” section, indicate that there is no Minimum Account Balance required for three of the four share classes being offered ( i.e., only Institutional Class shares are subject to a
minimum balance). Please clarify the disclosure in this regard, and also clarify the number of calendar days’ notice a shareholder will be provided of an account closure.  In correspondence, please confirm that the Board will approve any Minimum Account Balance requirement and that the Fund’s governing documents permit such forced redemptions.
 Sales Charges, page 20
 14. In addition to a description of sales charges, Item 12 of Form N-1A also requires that the Prospectus
include a description of a Fund’s distribution plan adopted under Rule 12b-1 (see Item 12(b) of Form N-1A).  The staff notes that a description of the Fund’s Distribution Plan is included in the Statement of Additional Information.  Please also include in the Prospectus the disclosure regarding the Plan as required by Item 12(b) of Form N-1A.
STATEMENT OF ADDITIONAL INFORMATION   Investment Restrictions, page 14
 15. Please revise the Fund’s fundamental policy with regard to concentration to also describe how the
Fund will address investments in derivatives when determining compliance with its concentration policy.

Management of the Trust, pages 17-18

16. The disclosure in the sub-section entitled “Leadership Structure and Qualifications of Trustees”
initially states (consistent with the chart above it) that there will be four Trustees, including three

Mr. Bo Howell
April 2, 2024
Page 5

Independent Trustees.  However, the final paragraph of this sub-section states that all Trustees will
be Independent Trustees.  Please clarify or revise, as necessary.

Portfolio Holdings Disclosure Policy, page 29

17. With respect to the table summarizing the service providers that may receive non-public portfolio
information, please clarify in the disclosure what is meant by the items denoted as “Contractual” and/or “Ethical” in regard to restrictions on use, and explain the differences and why certain service providers may be subject to one or both such restrictions.
 Part C

18. Please supplementally confirm that the Fund will file executed copies of the agreements listed in the
exhibit index when available.

19. Regarding Item 35 – Undertakings, please revise or explain in correspondence why the undertaking
is not necessary for this initial registration statement.
*****
 Responses to this letter should be made in a letter to me filed on EDGAR and in the form of pre-effective amendments filed pursuant to rule 472 under the Securities Act.  Where no change will be made in a filing in response to a comment, please indica te this fact in the letter to us and briefly state the
basis for your position.   We remind you that the Fund is responsible for the accuracy and adequacy of its disclosure in the registration statements, notwithstanding any review, comments, action, or absence of action by the staff.   Should you have any questions prior to filing a pre-effective amendment, please contact me at (213) 400-5829 or mathewsda@sec.gov , or Tony Burak, Staff Accountant, at (202) 551-6750.

Sincerely,
               /s/ David P. Mathews
               D a v i d  P .  M a t h e w s         A t t o r n e y - A d v i s e r   cc:   Christian Sandoe, Assistant Director   Jay Williamson, Branch Chief  Tony Burak, Staff Accountant