SEC Comment Letter 0000000000-24-005782 to Health In Tech, Inc. (HIT)
Health In Tech, Inc.
Date: May 17, 2024 · CIK: 0002019505 · Accession: 0000000000-24-005782
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United States securities and exchange commission logo
May 17, 2024
Julia Qian
Chief Financial Officer
Health In Tech, Inc.
701 S. Colorado Ave, Suite 1
Stuart, FL 34994
Re:Health In Tech, Inc.
Draft Registration Statement on Form S-1
Submitted April 19, 2024
File No. 377-07195
Dear Julia Qian:
We have reviewed your draft offering statement and have the following comments.
Please respond to this letter by providing the requested information and either submitting
an amended draft offering statement or publicly filing your offering statement on EDGAR.
Please refer to Rule 252(d) regarding the public filing requirements for non-public submissions,
amendments and correspondence. If you do not believe a comment applies to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response. After reviewing your amended draft offering statement or filed offering statement and
the information you provide in response to this letter, we may have additional comments.
Draft Registration Statement on Form S-1
Cover Page
1.In the third paragraph and throughout the prospectus where you discuss your Nasdaq
application, please consistently indicate, if true, that the offering is contingent
upon receiving approval to list on Nasdaq. We note from page 84 that the Underwriting
Agreement is subject to Nasdaq listing approval and you also state on page 87 that Nasdaq
approval is a requirement. In other places such as the second paragraph on page 8, you
state, "No assurance can be given that our application will be approved."
Market and Industry Data, page ii
2.Reference is made to the seventh sentence. Please remove the statement, "we cannot
guarantee the accuracy or completeness of this information..." since the registrant is
responsible for the accuracy and completeness of the information in the prospectus.
FirstName LastNameJulia Qian
Comapany NameHealth In Tech, Inc.
May 17, 2024 Page 2
FirstName LastNameJulia Qian
Health In Tech, Inc.
May 17, 2024
Page 2
Summary, page 1
3.Please revise to clarify and disclose the basis for statements characterizing your services
as less expensive, faster, and so forth. For example you state that:
•Your strategic approach to self-funding "ensures competitively lower rates," on page
1;
•Your offering "sets a new standard in the industry as the most streamlined and fastest
underwriting and broker quoting system," on page 3; and
•Your platforms "stand out for the industry-leading efficiency, availability, and
security," on page 4.
In this regard, a reader could infer from characterizations of your services that you are the
only insurance technology platform that provides quotes and other services in similar
timeframes. Your revised disclosure should state clearly the extent to which competitors
provide similar services. For example, clarify the extent to which others provide the items
in (a)-(e) under "Our Strengths" on page 4. If others provide most or all of the items,
clarify why you believe you are "disrupting" the market.
4.Please revise "Overview" on page 1 to quantify the approximate percentage of revenue
attributed to each of the 3 services, SMR, ICE and HI Card. Clarify where these services
fall under "revenues from underwriting modeling" and "revenues from fees" on page 44.
Disclose the key components of expenses. For example, we note statements on pages 9, 18
and elsewhere that you rely significantly on outsourcing. Additionally, disclose the
approximate percentage of plans using your platform that are done within the carrier's
"accepted risk threshold," as referenced on page 5, as opposed to services involving health
scores that surpass the carrier's risk tolerance system.
5.We note the third bullet point on page 9 where you refer to the risk of failing to accurately
perform underwriting actuarial review and adjustment of underwriting. We also note page
14 where you refer to insurance carriers that "may not budget sufficient resources to
service" your clients. Please revise Summary, the last risk factor on page 14, the second
risk factor on page 15, and, in more detail, MD&A and Business to clarify the terms of
your contracts and (1) how the consequences are manifested when you do not accurately
conduct actuarial reviews and underwriting, and (2) whether and how providers not
budgeting sufficient resources to service your clients generate consequences to you. For
example, it is unclear if failing to accurately conduct actuarial reviews and underwriting
has reputational only or reputational and financial consequences. Similarly, it is unclear if
arrangements with third parties include provisions requiring you to pay or indemnify
providers under certain circumstances where servicing your clients involves costs that are
higher than expected. Please revise accordingly.
6.Please revise to clarify industry terms at first use and minimize jargon. As non-exclusive
examples, see "stop loss programs" on page 1, "firm proposal" and "bindable proposal" on
pages 3 and 5, and "white-labelling success fee-based service arrangements" on page 5.
7.We note the statements that you achieve 90% reduction in processing time and 30% lower
FirstName LastNameJulia Qian
Comapany NameHealth In Tech, Inc.
May 17, 2024 Page 3
FirstName LastNameJulia Qian
Health In Tech, Inc.
May 17, 2024
Page 3
costs compared to "fully funded insurance services." Revise to provide a basis for these
figures and clarify the extent to which competitors in your particular insurance technology
industry have similar cost and time savings. In this regard, clarify any important,
qualitative differences between you and the market participants you compare yourself
against. For example, clarify whether your typical customer is the same type of typical
customer for the comparison group. Additionally, are there qualitative differences
between the quotes or proposals at the end of the 2 minute and 12 day processes for
"typical quoting procedures"?
Marketplace Innovator and Leader, page 4
8.In the fourth sentence, clarify what you mean by, "HIT is disrupting the growing
healthcare market..."
Risk Factors, page 13
9.Please revise the last risk factor on page 16, the risk factor on page 21, and the second risk
factor on page 27 to provide a more concise description of the risk. Currently the risk
factors cover a range of related risks and continue for multiple pages.
10.Revise the first full risk factor on page 18 to clarify whether you rely on third parties for
your AI and explain how you and/or third parties engage in activities to compile "the data
we collect." In this regard, we note the agreement with AWS referenced on page 18.
Please file the agreement under Item 601(b)(10) or advise us why you believe it is not a
material contract.
11.We note the statement on page 21 that you have experienced "breaches of [y]our security
measures..." Please revise here or where appropriate to address any material impact to you
regarding such cybersecurity events.
The dual class structure of our common stock will have the effect..., page 25
12.Please disclose that future issuances of Class B shares may be dilutive to Class A
shareholders. Additionally, describe any sunset provisions that limit the lifespan of the
high-vote shares, including whether the death of a high-vote shareholder or intra-family
transfers of shares would require conversion of high-vote shares.
Management's Discussion and Analysis of Financial Condition and Results of Operations, page
40
13.Please revise your Management’s Discussion and Analysis of Financial Condition and
Results of Operations section to discuss your financial condition and changes in financial
condition for each of the periods presented as required by Item 303 of Regulation S-K.
Refer to SEC Release Nos. 33-6835 and 33-8350.
14.Please revise to disclose quantitative detail of the costs presented in the “General and
administrative expenses” line item for each period presented.
FirstName LastNameJulia Qian
Comapany NameHealth In Tech, Inc.
May 17, 2024 Page 4
FirstName LastName
Julia Qian
Health In Tech, Inc.
May 17, 2024
Page 4
Number of Enrolled Employees (EEs) Enrolled Medical Health Plan Billed, page 40
15.Please revise to clarify why the number of “Enrolled Employees Medical Health Plan
Billed” is a key indicator of contractual revenue.
16.Additionally, please revise to clarify how management uses EE to manage the business.
Include a brief explanation of how EE is defined.
Revenue, page 41
17.Please revise to disclose the revenue recognized for each period by subsidiary.
18.We note your disclosure that “revenue from ICE is derived as a specific percentage from
the premium received, in our capacity as the carrier.” Please tell us and revise to provide
additional information related to the following:
•why you refer to yourself as the carrier;
•the structure of your contracts with TPAs including how TPAs use your eDIYBS
platform;
•your contractual obligations with TPAs including any to provide health insurance
benefits to employees of small businesses; and
•how you perform your obligations.
Additionally, please tell us how you considered whether you were required to account for
your carrier activities using the guidance in ASC 944.
Revenues, page 44
19.Please revise to clarify what “different insurance papers” means.
Variable Consideration, page 49
20.Please revise to disclose the amount of bonuses paid to brokers, if material, for each
period presented.
Other Receivables, page 50
21.Please revise to provide additional details regarding your purchase of deferred
administrative surplus including, but not limited to, the following:
•what deferred administrative surplus is;
•the key terms of the purchase agreement including the term and your material
contractual rights and obligations; and
•the specific accounting guidance you considered to account for the transaction
including how you considered if deferred administrative surplus represents purchased
financial assets with credit deterioration under ASC 326.
FirstName LastNameJulia Qian
Comapany NameHealth In Tech, Inc.
May 17, 2024 Page 5
FirstName LastName
Julia Qian
Health In Tech, Inc.
May 17, 2024
Page 5
Business, page 53
22.We note your disclosure on page 13 that you derive substantially all of our revenue from
members through brokers, TPAs, carriers, MGUs and other third-party agents who engage
you for your services or provide referrals. We also note your disclosure on page F-11 that
your contracts that are within the scope of ASC 606 specifically relate to the services that
HIT provides to third party administrators and brokers. Please revise to provide an
illustrative example and narrative description of a typical transaction in which a customer
uses your underwriting modeling and risk services and a typical transaction in which a
customer uses a combination of your services. Please include sufficient detail to enable an
investor to understand all aspects of your revenue generating services including, but not
limited to the following:
•clarifying who the customer is for accounting purposes (e.g., TPA, member, etc.);
•discussing the different relationships and services that the parties engaging you (e.g.,
brokers, TPAs, MGUs, etc.) provide to members and how these services interact with
your services that members utilize;
•discussing why a customer may procure only certain of your services versus all of
them;
•discussing how you obtain your customers;
•discussing your interactions with your customers and members and how you set up
your services;
•discussing whether you are considered a TPA; and
•discussing the typical rights and obligations of all the parties involved and how they
interrelate.
23.We note disclosure related to other investing activities including unsecured lending
activities (Kang Youle Limited) and your investment in deferred administrative surplus.
Please revise to discuss your overall business strategy, including how you determine
where to allocate capital.
Service Solutions, page 53
24.We note your disclosure on page 45 related to a $1.5 million charge for captive related
activities. Please revise to provide additional information related to captive related
activities, describe what captive means and clarify why you have captive related
activities. If captive related activities are with related parties or affiliated companies as
defined in US GAAP, please ensure you disclose all required information including
information required by ASC 850-10-50 and Rule 4-08(k) of Regulation S-X.
Certain Relationships and Related Party Transactions, page 76
25.Please revise to address the "Other payables - related party" of $507,541 referenced on
page F-8.
FirstName LastNameJulia Qian
Comapany NameHealth In Tech, Inc.
May 17, 2024 Page 6
FirstName LastName
Julia Qian
Health In Tech, Inc.
May 17, 2024
Page 6
General
26.Please revise to provide pro forma earnings per share information. Refer to Article 11-
02(a)(9) of Regulation S-X for guidance.
27.We note that throughout the prospectus you reference the eDIYBS portal as being "AI-
backed". In several areas of the prospectus you reference AI-backed technology,
solutions, underwriting, engine, etc. when discussing eDIYBS. Please discuss how AI is
deployed and utilized for this portal and include any limitations or risks in relying on AI
technology obtained from third-party service providers. Discuss whether you have a
governance policy for how you use AI.
Please contact William Schroeder at 202-551-3294 or Michael Volley at 202-551-3437 if
you have questions regarding comments on the financial statements and related matters. Please
contact Todd Schiffman at 202-551-3491 or James Lopez at 202-551-3536 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Finance
cc: Alexandria E. Kane