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SEC Comment Letter 0000000000-25-002408 to Primo Brands Corp (PRMB) (CIK 0002042694) (PRMB)

Primo Brands Corp (PRMB) (CIK 0002042694)
Date: March 4, 2025 · CIK: 0002042694 · Accession: 0000000000-25-002408

AI Filing Summary & Sentiment

File numbers found in text: 333-284501

Date
March 4, 2025
Author
Not clearly detected
Form
UPLOAD
Company
Primo Brands Corp (PRMB) (CIK 0002042694)

Letter

March 4, 2025 Robbert Rietbroek Chief Executive Officer Primo Brands Corp 1150 Assembly Drive, Suite 800 Tampa, FL 33607 Re:Primo Brands Corp Amendment No. 2 to Registration Statement on Form S-1 Filed February 27, 2025 File No. 333-284501 Dear Robbert Rietbroek: We have reviewed your amended registration statement and have the following comments. Please respond to this letter by amending your registration statement and providing the requested information. If you do not believe a comment applies to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your registration statement and the information you provide in response to this letter, we may have additional comments. Unless we note otherwise, any references to prior comments are to comments in our February 21, 2025 letter. Amendment to Form S-1 filed February 27, 2025 Incorporation by Reference, page 88 1.We note you incorporate by reference your Form 8-K filed January 24, 2025, and this further incorporates pro forma financial information, financial statements, and MD&A by reference to other filings, as disclosed on page 1 thereof. Pursuant to Securities Act Rule 411(e), disclosure must not be incorporated by reference from a second document if that second document incorporates information pertinent to such disclosure by reference to a third document. Accordingly, please revise to specifically incorporate such information by reference, or advise.

March 4, 2025 Page 2 Form 8-K furnished February 20, 2025 Exhibit 99.1 Press Release Exhibit 7 and 8, page 17 2.We note your disclosure of Combined Adjusted EBITDA and Combined Free Cash Flow amounts within your earnings release. We also note your disclosure on page 7 that combined non-GAAP financial measures include results for both BlueTriton and Primo Water on a combined basis inclusive of periods prior to the business combination. Information presented on a combined basis does not reflect any pro forma adjustments or other adjustments for costs related to integration activities, cost savings or synergies that have been or may be achieved if the business combination occurred on January 1, 2023, other than to reflect the difference in Primo Water's fiscal year-end, and the impact of the accounting conformity related to bottle deposits. Please note that disclosure of combined amounts that are not calculated under the guidance in Article 11 of Regulation S-X, would not be appropriate as a Non- GAAP measure. See guidance in Question 100.05 of the SEC Staff’s Compliance and Disclosure Interpretations. Please revise your Form 8-K accordingly, or alternatively remove these combined measures. Additionally, please ensure that all non-GAAP amounts are accompanied by prominent disclosure of the most comparable US GAAP measure. Please note that if you file an amended Form 8-K in response to this comment, you will also need to revise the incorporation by reference section in your Form S-1 to refer to the amended Form 8-K. Please contact Stephany Yang at 202-551-3167 or Claire Erlanger at 202-551-3301 if you have questions regarding comments on the financial statements and related matters. Please contact Erin Donahue at 202-551-6063 or Jennifer Angelini at 202-551-3047 with any other questions. Sincerely, Division of Corporation Finance Office of Manufacturing

Show Raw Text
March 4, 2025
Robbert Rietbroek
Chief Executive Officer
Primo Brands Corp
1150 Assembly Drive, Suite 800
Tampa, FL 33607
Re:Primo Brands Corp
Amendment No. 2 to Registration Statement on Form S-1
Filed February 27, 2025
File No. 333-284501
Dear Robbert Rietbroek:
            We have reviewed your amended registration statement and have the following
comments.
            Please respond to this letter by amending your registration statement and providing
the requested information. If you do not believe a comment applies to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.
            After reviewing any amendment to your registration statement and the information
you provide in response to this letter, we may have additional comments. Unless we note
otherwise, any references to prior comments are to comments in our February 21, 2025 letter.
Amendment to Form S-1 filed February 27, 2025
Incorporation by Reference, page 88
1.We note you incorporate by reference your Form 8-K filed January 24, 2025, and this
further incorporates pro forma financial information, financial statements, and MD&A
by reference to other filings, as disclosed on page 1 thereof. Pursuant to Securities Act
Rule 411(e), disclosure must not be incorporated by reference from a second
document if that second document incorporates information pertinent to such
disclosure by reference to a third document. Accordingly, please revise to specifically
incorporate such information by reference, or advise.

March 4, 2025
Page 2
Form 8-K furnished February 20, 2025
Exhibit 99.1 Press Release
Exhibit 7 and 8, page 17
2.We note your disclosure of Combined Adjusted EBITDA and Combined Free Cash
Flow amounts within your earnings release. We also note your disclosure on page 7
that combined non-GAAP financial measures include results for both BlueTriton and
Primo Water on a combined basis inclusive of periods prior to the business
combination. Information presented on a combined basis does not reflect any pro
forma adjustments or other adjustments for costs related to integration activities, cost
savings or synergies that have been or may be achieved if the business combination
occurred on January 1, 2023, other than to reflect the difference in Primo Water's
fiscal year-end, and the impact of the accounting conformity related to bottle deposits.
Please note that disclosure of combined amounts that are not calculated under the
guidance in Article 11 of Regulation S-X, would not be appropriate as a  Non-
GAAP measure. See guidance in Question 100.05 of the SEC Staff’s Compliance and
Disclosure Interpretations. Please revise your Form 8-K accordingly, or alternatively
remove these combined measures. Additionally, please ensure that all non-GAAP
amounts are accompanied by prominent disclosure of the most comparable US GAAP
measure. Please note that if you file an amended Form 8-K in response to this
comment, you will also need to revise the incorporation by reference section in your
Form S-1 to refer to the amended Form 8-K.
            Please contact Stephany Yang at 202-551-3167 or Claire Erlanger at 202-551-3301 if
you have questions regarding comments on the financial statements and related
matters. Please contact Erin Donahue at 202-551-6063 or Jennifer Angelini at 202-551-3047
with any other questions.
Sincerely,
Division of Corporation Finance
Office of Manufacturing