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SEC Comment Letter for BRANDPARTNERS GROUP INC (CIK 0000798600) — Dec 1, 2005

BRANDPARTNERS GROUP INC (CIK 0000798600)
Date: Dec. 1, 2005 · CIK: 0000798600 · Accession: 0000000000-05-060343

AI Filing Summary & Sentiment

Date
December 1, 2005
Author
Jorge Bonilla
Form
UPLOAD
Company
BRANDPARTNERS GROUP INC (CIK 0000798600)

Letter

Mail Stop 4561 VIA U.S. MAIL AND FAX 1-603-332-7429 Ms. Suzanne Verrill Chief Financial Officer Brandpartners Group, Inc. 10 Main Street Rochester, NH 03839

RE: Brandpartners Group, Inc. Form 10-K for the year ended December 31, 2004 Form 10-Q for the year ended March 31, 2004 and June 30, 2005 File no. 00-16530

Dear Ms. Verrill:

We have reviewed your letter filed on August 29, 2005 and have the following comments. In our comments, we ask you to provide us with information so we may better understand your disclosure. After reviewing this information, we may or may not raise additional comments.

Please understand that the purpose of our review process is to assist you in your compliance with the applicable disclosure requirements and to enhance the overall disclosure in your filings. We look forward to working with you in these respects. We welcome any questions you may have about our comments or on any other aspect of our review. Feel free to call us at the telephone numbers listed at the end of this letter.

Form 10-K for the fiscal year ended December 31, 2004

1. Your response to our prior comment one does not appear to address directly or completely our request for additional information relating to your analysis of SFAS 131. Please address the following additional comments relating to your conclusion that you have only one reportable segment:

* Please clarify to us, using each of the specific characteristics set forth in paragraph 10 of FAS 131, how you determined that your Merchandising, Creative and Design/Build business units are not operating segments.

* We note your assertion that your operating segments exhibit similar long-term financial performance, and therefore, are combined into one segment. Please explain to us how your operating segments met each of the aggregation criteria outlined in paragraph 17 of SFAS 131. Also, reconcile your conclusions with the disclosure on page 13 that the business units have different business models and the apparent differences in gross profit discussed on page 14.

2. We note your response to our prior comment five. Please tell us the debtors` stock ownership in BrandPartners Group, Inc. before and after the forgiveness of debt. Also, tell us whether the debtors had any function with the Company subsequent to the forgiveness of debt.

Please respond to these comments within 10 business days or tell us when you will provide us with a response. Please file your response on EDGAR. If you have any questions, you may contact Kelly McCusker at (202) 551-3433 or me at (202) 551-3414.

Sincerely,
Jorge Bonilla
Senior Staff Accountant
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Show Raw Text
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<SEQUENCE>1
<FILENAME>filename1.txt
<TEXT>

      December 1, 2005

Mail Stop 4561

VIA U.S. MAIL AND FAX 1-603-332-7429

Ms. Suzanne Verrill
Chief Financial Officer
Brandpartners Group, Inc.
10 Main Street
Rochester, NH 03839

RE:	Brandpartners Group, Inc.
Form 10-K for the year ended December 31, 2004
Form 10-Q for the year ended March 31, 2004 and June 30, 2005
File no. 00-16530

Dear Ms. Verrill:

      We have reviewed your letter filed on August 29, 2005 and
have
the following comments. In our comments, we ask you to provide us
with information so we may better understand your disclosure.
After
reviewing this information, we may or may not raise additional
comments.

      Please understand that the purpose of our review process is
to
assist you in your compliance with the applicable disclosure
requirements and to enhance the overall disclosure in your
filings.
We look forward to working with you in these respects.
We welcome any questions you may have about our comments or on any
other aspect of our review.  Feel free to call us at the telephone
numbers listed at the end of this letter.

Form 10-K for the fiscal year ended December 31, 2004

1. Your response to our prior comment one does not appear to
address
directly or completely our request for additional information
relating to your analysis of SFAS 131.  Please address the
following
additional comments relating to your conclusion that you have only
one reportable segment:

* Please clarify to us, using each of the specific characteristics
set forth in paragraph 10 of FAS 131, how you determined that your
Merchandising, Creative and Design/Build business units are not
operating segments.

* We note your assertion that your operating segments exhibit
similar
long-term financial performance, and therefore, are combined into
one
segment.  Please explain to us how your operating segments met
each
of the aggregation criteria outlined in paragraph 17 of SFAS 131.
Also, reconcile your conclusions with the disclosure on page 13
that
the business units have  different business models and the
apparent
differences in gross profit discussed on page 14.

2. We note your response to our prior comment five.  Please tell
us
the debtors` stock ownership in BrandPartners Group, Inc. before
and
after the forgiveness of debt. Also, tell us whether the debtors
had
any function with the Company subsequent to the forgiveness of
debt.

      Please respond to these comments within 10 business days or
tell us when you will provide us with a response.  Please file
your
response on EDGAR. If you have any questions, you may contact
Kelly
McCusker at (202) 551-3433 or me at (202) 551-3414.

      Sincerely,

							Jorge Bonilla
      Senior Staff Accountant
??

??

??

??

Ms. Verrill
Brandpartners Group, Inc.
December 1, 2005
Page 1

</TEXT>
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