SEC Company Response from ZUNICOM INC (CIK 0000886912) — May 23, 2005
ZUNICOM INC (CIK 0000886912)
Date: May 23, 2005 · CIK: 0000886912 · Accession: 0001017386-05-000067
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File numbers found in text: 000-27210
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May 23, 2005
Mr. Kevin Vaughn Via U.S. Mail and Facsimile (202) 942-9585
Reviewing Accountant ------------------------------------------
Mr. Praveen Kartholy
Staff Accountant
United States Securities and Exchange Commission
Division of Corporate Finance
Washington, DC 20549
Re: Zunicom, Inc.
Form 10-K for year ended December 31, 2004
Filed March 31, 2005
File No. 000-27210
Dear Mr. Vaughn and Mr. Kartholy,
We have received your comment letter of May 9, 2005 and appreciate an
opportunity to clarify the recent filing of our Annual Report on Form 10-K for
the year ended December 31, 2004 and our letter of May 6, 2005. We understand
that the purpose of your review is to assist us in compliance with the
applicable disclosure requirements and to further assist us with the overall
disclosure in our filing. We acknowledge that the Company is responsible for the
adequacy and accuracy of the disclosure in the filings.
As an aid to understanding the Company's response to staff comment the
comment is listed below with the Company's response immediately following.
Form 10-K for the fiscal year ended December 31, 2004
Staff Comment:
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Item 8 - Financial Statements and Supplementary Data
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Note B - Summary of Significant Accounting Policies
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Revenue Recognition - Page F-12
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1. We note your response to prior comment 2. We see that your drop
shipment sales are shipped directly from the third party vendor to
the customer. It appears that you recognize revenue on a gross basis
for these sales. However, it appears that you do not take title to
the inventory or make any modifications to the product. Please tell
us whether you recognize revenue on a gross or net basis for these
sales and quantify the amount of revenue recognized for each of the
last three years. If you have concluded that revenue should be
recognized on a gross basis for drop shipment sales, support your
conclusion with an analysis of the criteria discussed in EITF 99-19.
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Company Response:
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In reviewing the criteria for revenue recognition on drop shipment sales
as detailed in EITF 99-19 the Company notes the following:
1) EITF 99-19 "Reporting Revenue Gross as a Principal versus Net as an
Agent" is applicable in determining sales revenue on drop shipment
sales for the Company.
2) The Company, after analyzing the requirements of EITF 99-19,
believes it meets the requirements for reporting revenue on a gross
basis. Specifically,
a) The Company, in conjunction with its customer, designs the
product, establishes product and packaging parameters, requests
and tests product samples before ordering, requests
modification of the product to optimize quality and price,
negotiates price and selects the vendor that will be used to
produce the product. The Company handles all communication with
its vendor and arranges customer's delivery. The Company is the
primary obligor in the arrangement.
b) The Company has latitude in establishing the price of products
being sold to its customers within economic constraints. In
addition to price the Company determines whether agents will be
used to expedite the order to ensure the Company receives the
product at the best price from the vendor and of a consistent
quality. The use of an agent is solely at the expense and
desire of the Company and does not affect the customer pricing.
c) The Company has discretion in supplier selection. The Company
has multiple suppliers for a product or service ordered by a
customer and uses discretion in selecting the supplier that
will provide the product as long as the quality parameters are
met.
d) The Company is involved in the determination of products
specifications. Generally the Company offers a variety of
battery products to its customer from which the customer makes
their selection. Often the customer will request unique
features or enhancements to an existing product or product
packaging to ensure a competitive advantage. It is the
Company's responsibility to create and document the requested
changes, communicate the information to the selected vendor,
test the modified product for performance, perform quality
control testing, and submit the modified product to the
customer for final review. In almost every instance the Company
possesses greater experience and skill in understanding battery
design and modification than the customer, who is most often a
retailer or wholesaler of a multiple line of products with
generalized expertise.
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e) The Company has credit risk. The Company contracts with the
supplier for the production of the goods. If the customer
canceled its purchase order after production commenced the
Company's obligation to the supplier remains intact and the
Company would either find a substitute purchaser or take
possession of the finished goods in its own inventory.
Additionally the Company offers commercial credit terms to its
customers allowing for payment of the product a number of days
after receipt, generally sixty days from receipt of goods.
3) There are two indicators of Gross Revenue Reporting that the Company
does not meet, however the Company believes they are outweighed by
the indicators listed above. Specifically,
a) The Company does not have general inventory risk before the
order is placed but does have general inventory risk upon
customer return. If the product is found to be defective the
Company has recourse with the supplier but if the product was
produced to the agreed upon specifications, but the customer
refused to pay for the product, the Company would suffer
general inventory risk and would be forced to either take
possession of the product or resell it to another customer.
b) The Company does not change the product or perform service on
the product once it is produced.
The Company notes in EITF 99-19 that whether a company should recognize
revenue based on (a) the gross amount billed to a customer because it
has earned revenue from the sale of the goods or services or (b) the
net amount retained (that is, the amount billed to the customer less
the amount paid to a supplier) because it has earned a commission or
fee is a matter of judgment that depends on the relevant facts and
circumstances and that the factors or indicators listed above should be
considered in that evaluation. The Company believes it meets the
criteria for Gross revenue recognition because the indicators of Gross
Revenue Reporting the Company meets outweigh the indicators the Company
does not meet.
The total value of direct shipments for the years ending December 31,
2004, 2003 and 2002 are $4,445,000, $7,843,000 and $6,200,000,
respectively or approximately 6%, 13% and 13% of consolidated revenue.
The Company believes that it has complied with the Staff's comments as
requested.
Please call me at (469) 892-1200 with any comments or questions that
you may have with respect to the enclosed filing, or if we may be of any further
assistance.
Sincerely,
/s/ Julie Sansom-Reese
-----------------------
Julie Sansom-Reese
Chief Financial Officer
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