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SEC Company Response from HOMETOWN AUTO RETAILERS INC (CIK 0001061117) — Jul 8, 2005

HOMETOWN AUTO RETAILERS INC (CIK 0001061117)
Date: July 8, 2005 · CIK: 0001061117 · Accession: 0001144204-05-020985

AI Filing Summary & Sentiment

Referenced dates: June 13, 2005

Date
March 24, 2005
Author
Chief
Form
CORRESP
Company
HOMETOWN AUTO RETAILERS INC (CIK 0001061117)

Letter

Re: Hometown Auto Retailers, Inc. Form - 10-K for Fiscal Year ended December 31, 2004, Filed March 24, 2005 Form - 10-Q for Fiscal Quarter ended March 31, 2005 File No. 0-24669

Dear Mr. Ohsiek:

This will respond to the staff's letter of comments dated June 13, 2005. For ease of reference, the comments in the letter are reproduced below with our response shown in boldface immediately below the comment.

General

1.

Where a comment below requests additional disclosures or other revisions to be made, these revisions should be included in your future filings, as applicable.

Hometown will make additional disclosures or other revisions to future filings as applicable.

Form 10-K for Fiscal Year Ended December 31, 2004

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations, page 23

2.

Please include an overview section in your future filings. We assume that this section could include a summarized discussion of important information such as sales and gross profit for new car sales, used car sales, parts and service and finance and insurance for all periods presented, a table of key performance indicators used by management, new and used car unit sales information, etc. Any tabular or statistical disclosures should be accompanied by a narrative explaining the most significant aspects of your performance at an overview level. Please refer to SEC Release No. 33-8350 for guidance and tell us how you intend to revise future filings.

Hometown will revise future filings (using SEC Release No. 33-8350 for guidance) similar to the following for all periods presented:

Overview

Hometown sells new and used cars and light trucks, provides maintenance and repair services, sells replacement parts and provides related financing, insurance and service contracts through 8 franchised dealerships and 1 stand-alone service facility located in New Jersey, New York, Connecticut, Massachusetts and Vermont. Hometown’s dealerships offer 9 American and Asian automotive brands including Chevrolet, Chrysler, Dodge, Ford, Jeep, Lincoln, Mazda, Mercury and Toyota.

Hometown's operations are subject to seasonal variations, with the second and third quarters generally contributing more revenues and operating profit than the first and fourth quarters. This seasonality is driven primarily by: (i) manufacturer related factors, primarily the historical timing of major manufacturer incentive programs and model changeovers, (ii) weather-related factors, which primarily affect parts and service and (iii) consumer buying patterns. Sales also fluctuate due to other items such as availability of credit, consumer confidence in the economy, industry competition, international conflicts and fuel prices among others.

We assess the growth of our revenues and gross profit by comparing the year-to-year results of our dealerships that have operated continuously during the periods being compared. Hometown’s operating results reflect the sale of a Chrysler/Jeep sales and service franchise on June 3, 2003. At that time, sales of new vehicles along with parts and service stopped at that location while sales of used vehicles continued until August 2004 contributing to decreases in sales and gross profit from 2003 to 2004. We have segregated that dealership’s operations in the analysis that follows to allow for a better comparison of the results. Also, during the fourth quarter of 2004, Hometown announced that it had resolved in principal to resolve certain litigation matters (See Item 3 - Legal Proceedings), which provides for the transfer of the Westwood Lincoln Mercury dealership upon receipt of manufacturer approval.

Revenues are generated from: (i) the sale of new vehicles to (a) retail customers and (b) commercial customers, referred to as fleet; (ii) the sale of used vehicles to (a) retail customers and (b) other dealers at auctions, referred to as wholesale; (iii) parts and service sales; and (iv) the sale of third-party extended warranty products and the arrangement of third-party financing and insurance for which the company receives a fee, referred to as other revenues. We assess revenue results by a year-to-year comparison as follows: new and used vehicle revenues on unit volumes, parts and service revenues on aggregate revenues and other on per retail vehicle.

The past few years has shown a decrease in used vehicle sales as manufacturers have continued to promote demand for new vehicles through offering various incentive programs including cash rebates and low interest financing. It is not expected that the manufacturers will stop these promotions.

Our gross profit percentage varies with product mix and varies across product lines. Parts and service revenues generate the highest gross profit percentages, followed generally by used vehicle sales and new vehicle sales. Other revenues are recorded net. We assess gross profit results by a year-to-year comparison as follows: new and used vehicle gross profit per retail vehicle, parts and service on aggregate gross profit and other on gross profit per retail vehicle.

Selling, general and administrative expenses (“SG&A”) consist of: compensation and related taxes and benefits, advertising, building costs (rent, utilities, real estate taxes, depreciation), data processing and other operating expenses. A large amount of compensation is variable in that it is commission based and certain significant expenses, such as advertising, are controllable.

Interest expense primarily relates to indebtedness incurred in connection with new and used vehicle inventories. Other interest expense consists of all other interest charges on interest bearing debt including capitalized leases.

The following will be added to the Revenues discussion.

Revenues

For the Year Ended

December 31,

Increase

%

(in thousands, except per vehicle data)

(Decrease)

Change

New vehicle data:

Retail revenues - same store

Retail revenues - sold store (1)

Total new retail revenues

Fleet Revenues - same store

Total new vehicles revenues, as reported

New retail units - same store

New retail units - sold store (1)

Fleet units

Total new vehicle units

Used vehicle data:

Retail revenues - same store

Retail revenues - sold store (1)

Total used retail revenues

Wholesale revenues - same store

Wholesale revenues - sold store (1)

Total wholesale revenues

Total used vehicle revenue, as reported

Used retail units

Used wholesale units

Total used units

Parts and service:

Parts and service revenues - same store

Parts and service revenues - sold store (1)

Total parts and service revenue

Other revenues, net

Other revenues, net - same store

Other revenues, net - sold store (1)

Total other revenues, net, as reported

Total revenue

Same store

Sold store (1)

Total revenue, as reported

The following will be added to the Gross Profit discussion.

Gross profit

For the Year Ended

Increase

%

December 31,

(Decrease)

Change

(in thousands, except per vehicle data)

New vehicle data:

Retail gross profit - same store

Retail gross profit - sold store (1)

Total new retail gross profit

Gross profit percentage

Fleet gross profit - same store

Gross profit percentage

Total new vehicles gross profit, as reported

Gross profit percentage

New retail units - same store

New retail units - sold store (1)

Fleet units

Total new vehicle units

Used vehicle data:

Retail gross profit - same store

Retail gross profit - sold store (1)

Total used retail gross profit

Gross profit percentage

Wholesale gross profit - same store

Wholesale gross profit - sold store (1)

Total wholesale gross profit

Gross profit percentage

Total used vehicle gross profit, as reported

Gross profit percentage

Used retail units

Used wholesale units

Total used units

Parts and service:

Parts and service gross profit - same store

Parts and service gross profit - sold store (1)

Total parts and service revenue

Gross profit percentage

Other gross profit

Other gross profit - same store

Other gross profit - sold store (1)

Total other gross profit, as reported

Gross profit percentage

Total gross profit

Same store

Sold store (1)

Total gross profit, as reported

Gross profit per retail vehicle - same store

Gross profit per retail vehicle - sold store (1)

Gross profit per retail vehicle - as reported

(1) Represents sale of a Chrysler/Jeep sales and service franchise on June 3, 2003.

3.

Where you identify intermediate causes of changes in your operating results, also describe the reasons underlying the intermediate causes. For example, you indicate that the decrease in total revenues-from fiscal year 2003 to 2004 is attributable to a reduction of units sold partially offset by an increase in average selling price. While this information is beneficial to the reader, you do not explain why unit sales decreased or average selling price increased. A discussion of the relevant factors and trends that led to these movements, such as new product lines or changes in manufacturer promotions, would be beneficial to the reader. See SEC Release No. 33-8350.

In future discussions of changes in operating results, the Company will discuss the relevant factors that led to the movements discussed.

4.

Your presentation of gross profit percentages and gross profit fluctuations excluding the impact of fleet sales represent non-GAAP measures subject to the disclosure and reconciliation requirements in Item 10(e) of Regulation S-K. While there is no per se prohibition against adjusting non-GAAP performance measures to exclude recurring type items such as these, you must meet the burden of demonstrating the usefulness of any non-GAAP measures which exclude recurring items. Thus please disclose the following information in future filings:

·

The manner in which you use the non-GAAP measure to conduct or evaluate business;

·

The economic substance behind your decision to use such a measure;

·

The material limitations associated with use of the non-GAAP financial measure as compared to the use of the most directly comparable GAAP financial measure;

·

The substantive reasons why you believe the non-GAAP financial measure provides useful information to investors.

In addition to the above guidance, please ensure that you provide a reconciliation, preferably in tabular form, which reconciles the non-GAAP measure to your gross margin as calculated in accordance with GAAP. Show us what the revised disclosures will look like. We may have further comment. For further guidance, see Item 10(e) of Regulation S-K and questions 8 and 9 o

Show Raw Text
CORRESP
1
filename1.htm

      Unassociated Document

    1309
      South Main Street, Waterbury, CT 06706 (203) 756-1300

    July
      7,
      2005

    Mr.
      George F. Ohsiek, Jr.

    Branch
      Chief

    The
      United States Securities and Exchange Commission

    100
      F
      Street, N.E.

    Washington,
      DC 20549

            Re:
            Hometown Auto Retailers, Inc.

            Form - 10-K for Fiscal Year ended December
              31, 2004, Filed March 24, 2005

            Form - 10-Q for Fiscal Quarter ended
              March
              31, 2005

            File No.
              0-24669

    Dear
      Mr.
      Ohsiek:

    This
      will
      respond to the staff's letter of comments dated June 13, 2005. For ease of
      reference, the comments in the letter are reproduced below with our response
      shown in boldface immediately below the comment.

    General

            1.

              Where
                a comment below requests additional disclosures or other revisions
                to be
                made, these revisions should be included in your future filings,
                as
                applicable.

    Hometown
      will make additional disclosures or other revisions to future filings as
      applicable.

    Form
      10-K for Fiscal Year Ended December 31, 2004

    Item
      7. Management’s Discussion and Analysis of Financial Condition and Results of
      Operations, page 23

            2.

              Please
                include an overview section in your future filings. We assume that
                this
                section could include a summarized discussion of important information
                such as sales and gross profit for new car sales, used car sales,
                parts
                and service and finance and insurance for all periods presented,
                a table
                of key performance indicators used by management, new and used car
                unit
                sales information, etc. Any tabular or statistical disclosures should
                be
                accompanied by a narrative explaining the most significant aspects
                of your
                performance at an overview level. Please refer to SEC Release No.
                33-8350
                for guidance and tell us how you intend to revise future filings.

    Hometown
      will revise future filings (using SEC Release No. 33-8350 for guidance) similar
      to the following for all periods presented:

    Overview

    Hometown
      sells new and used cars and light trucks, provides maintenance and repair
      services, sells replacement parts and provides related financing, insurance
      and
      service contracts through 8 franchised dealerships and 1 stand-alone service
      facility located in New Jersey, New York, Connecticut, Massachusetts and
      Vermont. Hometown’s dealerships offer 9 American and Asian automotive brands
      including Chevrolet, Chrysler, Dodge, Ford, Jeep, Lincoln, Mazda, Mercury and
      Toyota.

    Hometown's
      operations are subject to seasonal variations, with the second and third
      quarters generally contributing more revenues and operating profit than the
      first and fourth quarters. This seasonality is driven primarily by: (i)
      manufacturer related factors, primarily the historical timing of major
      manufacturer incentive programs and model changeovers, (ii) weather-related
      factors, which primarily affect parts and service and (iii) consumer buying
      patterns. Sales also fluctuate due to other items such as availability of
      credit, consumer confidence in the economy, industry competition, international
      conflicts and fuel prices among others.

    We
      assess the growth of our revenues and gross profit by comparing the year-to-year
      results of our dealerships that have operated continuously during the periods
      being compared. Hometown’s operating results reflect the sale of a Chrysler/Jeep
      sales and service franchise on June 3, 2003. At that time, sales of new vehicles
      along with parts and service stopped at that location while sales of used
      vehicles continued until August 2004 contributing to decreases in sales and
      gross profit from 2003 to 2004. We have segregated that dealership’s operations
      in the analysis that follows to allow for a better comparison of the results.
      Also, during the fourth quarter of 2004, Hometown announced that it had resolved
      in principal to resolve certain litigation matters (See Item 3 - Legal
      Proceedings), which provides for the transfer of the Westwood Lincoln Mercury
      dealership upon receipt of manufacturer approval.

    Revenues
      are generated from: (i) the sale of new vehicles to (a) retail customers and
      (b)
      commercial customers, referred to as fleet; (ii) the sale of used vehicles
      to
      (a) retail customers and (b) other dealers at auctions, referred to as
      wholesale; (iii) parts and service sales; and (iv) the sale of third-party
      extended warranty products and the arrangement of third-party financing and
      insurance for which the company receives a fee, referred to as other revenues.
      We assess revenue results by a year-to-year comparison as follows: new and
      used
      vehicle revenues on unit volumes, parts and service revenues on aggregate
      revenues and other on per retail vehicle.

    The
      past few years has shown a decrease in used vehicle sales as manufacturers
      have
      continued to promote demand for new vehicles through offering various incentive
      programs including cash rebates and low interest financing. It is not expected
      that the manufacturers will stop these promotions.

        2

    Our
      gross profit percentage varies with product mix and varies across product lines.
      Parts and service revenues generate the highest gross profit percentages,
      followed generally by used vehicle sales and new vehicle sales. Other revenues
      are recorded net. We assess gross profit results by a year-to-year comparison
      as
      follows: new and used vehicle gross profit per retail vehicle, parts and service
      on aggregate gross profit and other on gross profit per retail
      vehicle.

    Selling,
      general and administrative expenses (“SG&A”) consist of: compensation and
      related taxes and benefits, advertising, building costs (rent, utilities, real
      estate taxes, depreciation), data processing and other operating expenses.
      A
      large amount of compensation is variable in that it is commission based and
      certain significant expenses, such as advertising, are controllable.

    Interest
      expense primarily relates to indebtedness incurred in connection with new and
      used vehicle inventories. Other interest expense consists of all other interest
      charges on interest bearing debt including capitalized
      leases.

    The
      following will be added to the Revenues discussion.

                Revenues

                For
                  the Year Ended

                December
                  31,

                Increase

                %

                (in
                  thousands, except per vehicle data)

                2004

                2003

                (Decrease)

                Change

                New
                  vehicle data:

                Retail
                  revenues - same store

                Retail
                  revenues - sold store (1)

                Total
                  new retail revenues

                Fleet
                  Revenues - same store

                Total
                  new vehicles revenues, as reported

                New
                  retail units - same store

                New
                  retail units - sold store (1)

                Fleet
                  units

                Total
                  new vehicle units

                Used
                  vehicle data:

                Retail
                  revenues - same store

                Retail
                  revenues - sold store (1)

                Total
                  used retail revenues

                Wholesale
                  revenues - same store

                Wholesale
                  revenues - sold store (1)

                Total
                  wholesale revenues

                Total
                  used vehicle revenue, as reported

                Used
                  retail units

                Used
                  wholesale units

                Total
                  used units

                Parts
                  and service:

                Parts
                  and service revenues - same store

                Parts
                  and service revenues - sold store (1)

                Total
                  parts and service revenue

                Other
                  revenues, net

                Other
                  revenues, net - same store

                Other
                  revenues, net - sold store (1)

                Total
                  other revenues, net, as reported

                Total
                  revenue

                Same
                  store

                Sold
                  store (1)

                Total
                  revenue, as reported

                The
                  following will be added to the Gross Profit
                  discussion.

          3

                Gross
                  profit

                For
                  the Year Ended

                Increase

                %

                December
                  31,

                (Decrease)

                Change

                (in
                  thousands, except per vehicle data)

                2004

                2003

                New
                  vehicle data:

                Retail
                  gross profit - same store

                Retail
                  gross profit - sold store (1)

                Total
                  new retail gross profit

                Gross
                  profit percentage

                Fleet
                  gross profit - same store

                Gross
                  profit percentage

                Total
                  new vehicles gross profit, as reported

                Gross
                  profit percentage

                New
                  retail units - same store

                New
                  retail units - sold store (1)

                Fleet
                  units

                Total
                  new vehicle units

                Used
                  vehicle data:

                Retail
                  gross profit - same store

                Retail
                  gross profit - sold store (1)

                Total
                  used retail gross profit

                Gross
                  profit percentage

                Wholesale
                  gross profit - same store

                Wholesale
                  gross profit - sold store (1)

                Total
                  wholesale gross profit

                Gross
                  profit percentage

                Total
                  used vehicle gross profit, as reported

                Gross
                  profit percentage

                Used
                  retail units

                Used
                  wholesale units

                Total
                  used units

                Parts
                  and service:

                Parts
                  and service gross profit - same store

                Parts
                  and service gross profit - sold store (1)

                Total
                  parts and service revenue

                Gross
                  profit percentage

                Other
                  gross profit

                Other
                  gross profit - same store

                Other
                  gross profit - sold store (1)

                Total
                  other gross profit, as reported

                Gross
                  profit percentage

                Total
                  gross profit

                Same
                  store

                Sold
                  store (1)

                Total
                  gross profit, as reported

                Gross
                  profit per retail vehicle - same store

                Gross
                  profit per retail vehicle - sold store (1)

                Gross
                  profit per retail vehicle - as reported

    (1)
      Represents sale of a Chrysler/Jeep sales and service franchise on June 3,
      2003.

        4

            3.

              Where
                you identify intermediate causes of changes in your operating results,
                also describe the reasons underlying the intermediate causes. For
                example,
                you indicate that the decrease in total revenues-from fiscal year
                2003 to
                2004 is attributable to a reduction of units sold partially offset
                by an
                increase in average selling price. While this information is beneficial
                to
                the reader, you do not explain why unit sales decreased or average
                selling
                price increased. A discussion of the relevant factors and trends
                that led
                to these movements, such as new product lines or changes in manufacturer
                promotions, would be beneficial to the reader. See SEC Release No.
                33-8350.

    In
      future discussions of changes in operating results, the Company will discuss
      the
      relevant factors that led to the movements discussed.

            4.

              Your
                presentation of gross profit percentages and gross profit fluctuations
                excluding the impact of fleet sales represent non-GAAP measures subject
                to
                the disclosure and reconciliation requirements in Item 10(e) of Regulation
                S-K. While there is no per
                se prohibition
                against adjusting non-GAAP performance measures to exclude recurring
                type
                items such as these, you must meet the burden of demonstrating the
                usefulness of any non-GAAP measures which exclude recurring items.
                Thus
                please disclose the following information in future filings:

            ·

              The
                manner in which you use the non-GAAP measure to conduct or evaluate
                business;

            ·

              The
                economic substance behind your decision to use such a measure;

            ·

              The
                material limitations associated with use of the non-GAAP financial
                measure
                as compared to the use of the most directly comparable GAAP financial
                measure;

            ·

              The
                substantive reasons why you believe the non-GAAP financial measure
                provides useful information to investors.

    In
      addition to the above guidance, please ensure that you provide a reconciliation,
      preferably in tabular form, which reconciles the non-GAAP measure to your gross
      margin as calculated in accordance with GAAP. Show us what the revised
      disclosures will look like. We may have further comment. For further guidance,
      see Item 10(e) of Regulation S-K and questions 8 and 9 o