SEC Comment Letter for POP N GO INC (CIK 0001071819) — Mar 8, 2005
POP N GO INC (CIK 0001071819)
Date: March 8, 2005 · CIK: 0001071819 · Accession: 0000000000-05-011039
AI Filing Summary & Sentiment
File numbers found in text: 333-122694
Show Raw Text
<DOCUMENT> <TYPE>LETTER <SEQUENCE>1 <FILENAME>filename1.txt <TEXT> March 8, 2005 Via U.S. Mail and Facsimile Melvin Wyman Chief Executive Officer Pop N Go, Inc. 12429 East Putnam Street Whittier, California 90602 RE: Pop N Go, Inc. Registration Statement on Form SB-2 File No.: 333-122694 Filed: February 10, 2005 Dear Mr. Wyman: We have reviewed your filings and have the following comments. Where indicated, we think you should revise your document in response to these comments. If you disagree, we will consider your explanation as to why our comment is inapplicable or a revision is unnecessary. Please be as detailed as necessary in your explanation. In some of our comments, we may ask you to provide us with supplemental information so we may better understand your disclosure. After reviewing this information, we may or may not raise additional comments. Please understand that the purpose of our review process is to assist you in your compliance with the applicable disclosure requirements and to enhance the overall disclosure in your filing. We look forward to working with you in these respects. We welcome any questions you may have about our comments or on any other aspect of our review. Feel free to call us at the telephone numbers listed at the end of this letter. FORM SB-2 FILED FEBRUARY 10, 2005 General 1. Please revise the prospectus to discuss whether you are seeking shareholder approval to increase the number of authorized shares. We note the preliminary proxy statement that was filed in December 2004. We remind you that you are required to file a definitive proxy statement prior to mailing the materials to your shareholders. Prospectus Summary, page 1 Defaults on Convertible Debentures and Promissory Notes 2. We note that you intend to become current on your defaulted obligations by converting debentures and promissory notes to common stock and/or issuing long-term promissory notes. Please disclose prominently that that there is no assurance that the holders of these debentures and notes will agree to this arrangement. Consideration should be given to what, if any, disclosure you should make with respect to use of the advances under the Equity Distribution Agreement for repayment of these obligations. 3. We note that you have reached an agreement with one promissory note holder to repay an obligation prior to February 15, 2005. Please update this prospectus to the latest practicable date and disclose whether this repayment occurred and in what form. For instance, disclose whether the repayment was in cash or common stock and discuss the altered terms of the original obligation. The Offering, page 2 4. We note your statement in this section and elsewhere that the total amount of financing that Cornell Capital Partners has committed to provide you pursuant to the terms and conditions of the Equity Distribution Agreement is $5,000,000. This amount does not appear to take into account the 5% underwriting discount retained by Cornell. Please revise your disclosure accordingly. 5. Please disclose that due to the dilutive effect of your financing arrangements, there is no assurance your shareholders would authorize the increase in the number of shares necessary to receive further advances under the Equity Distribution Agreement. 6. You state that the number of shares of common stock offered is 105,542,499. Please clarify if this is the correct number of shares offered or if the number should be 102,542,499, which is the number shown on the cover page. Risk Factors, page 5 7. The subheadings of several of your risk factors merely state facts or uncertainties and do not adequately reflect the risks that follow. Please revise your subheadings to succinctly state the risks you discuss in the text. Please refer to the following risk factors: * We May Need To Raise Additional Capital Or Debt Funding To Sustain Operations * We Are Currently In Default On A Substantial Amount Of Our Debt And Other Obligations * Cornell Capital Partners Will Pay Less Than The Then-Prevailing Market Price Of Our Common Stock Under The Equity Distribution Agreement 8. The discussion in the risk factor titled "The Price You Pay In This Offering Will Fluctuate And May Be Higher Or Lower Than The Prices Paid By Other People Participating In This Offering" appears conclusory. Please elaborate. We May Not Be Able To Access Sufficient Funds Under The Equity Line Of Credit When Needed..., page 10 9. We note your statements that "We are dependent on external financing to fund our operations. Our financing needs are expected to be substantially provided from the Equity Distribution Agreement and the additional secured convertible debentures to be purchased by Cornell Capital Partners." Please clarify here and throughout the prospectus that this prospectus does not seek to register the resale of common stock underlying the convertible debentures to be purchased by Cornell Capital. 10. Please include a risk factor that discusses, if true, that a significant portion of the proceeds received under the Equity Distribution Agreement will be used to satisfy debt obligations that are currently in default and that there will be little if any proceeds available for business development. 11. You disclose here that you had a working capital deficit of $7,351,007 for the year ended September 30, 2004. In your MD&A, you disclose this amount is $7,470,070. Please make the appropriate revisions. Forward-Looking Statements, page 10 12. Please remove "will" from the list of words in the third sentence in this section. Use of Proceeds Received Under the Equity Distribution Agreement, page 13 13. Please clarify that your references to cash advances of $140,000 every seven trading days or $5,000,000 over 24 months represent the gross proceeds prior to the 2 and 5 percent discounts provided to Cornell. 14. Because there is no guarantee that you will be able to negotiate non-cash repayment of your debt obligations, please revise your use of proceeds table to include plans to meet your obligations on this defaulted debt. Please refer to Instruction 1 to Item 504 of Regulation S-B. 15. Please revise footnote 4 so that the reference to "assumed offering price" reads "assumed market price." 16. Please include in your estimated offering expenses the 8,666,666 shares issued to Cornell Capital and the 333,333 shares issued to Spencer-Clarke. Please also disclose that they are included in the estimate. Dilution, page 15 17. Please reconcile the figures for the assumed market price used in this section. At one point you assume a price of $0.025 and later in the section you use $0.0160. 18. In the table in this section it appears that your reference to an "assumed offering price" should be replaced by a reference to an "assumed market price." Please revise accordingly. 19. In the example provided in this section you state that Cornell would receive a 2% discount to the per-share price equal to $75,500 on the purchase of 25,000,000 shares of common stock. However, the 5% retention fee and offering expenses contemplate the purchase of 75,000,000 shares of common stock. Please revise accordingly. 20. Please disclose how you treated the 8,666,666 shares issued to Cornell Capital and the 333,333 shares issued to Spencer-Clarke in your dilution computations. If you did not give effect to them, please disclose why not. Equity Line of Credit, page 16 21. Please clarify that additional offering expenses will be incurred each time you seek to register additional shares to satisfy the equity line conditions. 22. Please disclose in this section that in order to receive the full amount of proceeds under the equity distribution agreement you would have to seek shareholder approval for an increase in the number of your authorized shares. 23. In light of the fact that Cornell may sell shares of your common stock corresponding with a particular put on the day notice is received by Cornell, please advise us as to whether the shares committed by you as part of the pre-closing share credit will be available to Cornell to sell during the pricing period. 24. Please expand your discussion of the equity distribution agreement to include disclosure about the pre-closing share credit. Include disclosure about the timing of when you are required to issue shares and when you will receive payment for those shares. Additionally, pleases disclose that if the number of shares credited prior to the closing turns out to be more than is required based on the closing price that those shares will not be returned to you after closing but rather credited to the next advance. Plan of Distribution, page 18 25. We note your statement that under the Equity Distribution Agreement, Cornell Capital has agreed not to engage in any short selling or hedging activity related to your stock. However, in Sections 2.2 and 3.10, Cornell is permitted to sell shares of your stock corresponding with a particular put even if the shares have not been delivered. Please disclose that Cornell can engage in short sales and cover the position with shares issued under the Equity Distribution Agreement. 26. Please disclose that the shares issued to Spencer-Clarke constitute underwriting or dealer compensation. Please refer to Item 508 of Regulation S-B. Management`s Discussion and Analysis of Financial Condition and Results of Operations, page 19 27. Please revise the Management`s Discussion and Analysis section to provide discussion and analysis of known trends, demands, commitments, events and uncertainties that management views as most critical to the company`s revenues, financial position, liquidity, plan of operations and results of operations; rather than a mere narrative recitation of the financial statements. In an effort to assist you in this regard when responding to the comments below, please refer to the Commission Guidance Regarding Management`s Discussion and Analysis of Financial Condition and Results of Operations, Release Nos. 33-8350 (December 19, 2003) at http://www.sec.gov/rules/interp/33-8350.htm. 28. Please discuss in greater detail the business reasons for the changes between periods in revenue share sales, cost of goods sold - revenue share sales, and general and administrative expenses. In doing so, please disclose the amount of each significant change in line items between periods and the business reasons for it. In circumstances where there is more than one business reason for the change, attempt to quantify the incremental impact of each individual business reason discussed on the overall change in the line item. See Item 303(b) of Regulation S-B and Financial Reporting Codification 501.04. Results of Operations Year Ended September 30, 2004 Compared to the Year Ended September 30, 2003, page 20 29. We note your statement that your ability to place a sufficient number of popcorn machines to generate a profit will be dependent on your ability to raise capital for building and placing machines. Please disclose how many machines you need to place in order to generate a profit and the costs of building and placing these machines. 30. You state that total operating expenses for the year ended September 30, 2003 were $2,232,894. However, total operating expenses in your statement of operations is $1,907,230. Please make the appropriate revisions. 31. Please disclose the reasons for the increase in operating expenses in year ended September 30, 2004 compared to the same period in the previous year. 32. Please elaborate on the consulting fees expended in year ended September 30, 2004 compared to the same period in the previous year and the reasons for the increase. Year Ended September 30, 2003 Compared to the Year Ended September 30, 2002, page 23 33. You state that you incurred a net loss of $1,915,337 for the year ended September 30, 2003. However, the net loss in your statement of operations is $1,945,337. Please make the appropriate revisions. Convertible Debentures and Promissory Notes, page 23 34. We note your statement that the issuance of new long-term debt will be under terms that will allow you to make payments out of positive cash flow expected by the third quarter of 2005. Please provide a basis for your expectation of positive cash flow. 35. We note that you have placed $5,000,000 shares of your common stock into escrow, as collateral to secure the promissory note issued to Cornell on February 10, 2005 and that in the event you default on the promissory note, Cornell may take the shares in escrow to pay off the debt under the promissory note. Please clarify that these escrowed shares are not being registered in this offering. Description of Business, page 30 36. Update this section and the rest of the prospectus to the latest practicable date. In this regard, we note your intention to introduce the "Hot Nuts" vending machine during the fourth quarter of 2004. Please update the status of those plans. 37. We note that 63% of your sales in the period ending March 31, 2004 were generated from three customers. Please discuss your dependence on these few major customers in greater detail. Please refer to Item 101(b)(6) of Regulation S-B. 38. Disclose the amount of revenues you have recognized under the Canalport revenue sharing agreement. Products, page 31 39. Disclose whether you have shipped any machines to the international market in 2004. Marketing, page 33 40. Please describe the expenditures and specific initiatives undertaken to achieve your marketing strategy. Competition, page 33 41. Please describe your competitive business conditions and your competitive position in the industry in greater detail. Disclose the names of your major competitors and the percentage of the market they control. Please refer to Item 101(b)(4) of Regulation S-B. Government Regulation, page 34 42. Please explain what you mean by the fact you have obtained certification for the European Community and for Mexico, Normas Officialese Mexicana and obtained listing with Underwriters Laboratory for the United States and with Canadian Underwriters Laboratory. Management, page 35 43. Please provide your sole director`s term of office as required by Item 401(a)(3) of Regulation S-B. Legal Proceedings, page 37 44. With respect to the legal proceedings described, please provide all of the information required by Item 103 of Regulation S-B. Security Ownership Of Certain Beneficial Owners And Management, page 37 45. Because Cornell owns 7.08% of your outstanding stock, it appears that it should be listed as a principal stockholder. Certain Relationships and Related Transactions, page 38 46. We note that at September 30, 2004, you owed a shareholder of the company $240,000 under a loan payable agreement. Please name the shareholder as required by Item 404 of Regulations S-B. Stock Purchase Warrants, page 42 47. You present a table that appears to list the outstanding warrants as of January 28, 2005. The total amount shown at the bottom on the table of 13,005,000 warrants does not agree to the total amount that you disclose in the preface of 14,655,000. Please revise the table to include all of your outstanding warrants. 48. Please disclose in a footnote to the table what you mean by dollar value in the far right column of the table. Is this the fair value of the warrants or the amount of cash you will receive if these warrants are exercised? Legal Matters, page 43 49. Please provide the address of counsel who has passed on the validity of the securities covered by your registration statement. Please refer to paragraph 23 of Schedule A to the Securities Act. Other Expenses Of Issuance And Distribution 50. It would appear that your estimated expenses total $84,783.61 as opposed to $17,295.20, which is currently listed as the total. Please revise the table accordingly. Recent Sales of Unregistered Securities 51. It d