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SEC Comment Letter for SALON MEDIA GROUP INC (CIK 0001084332) — Aug 10, 2005

SALON MEDIA GROUP INC (CIK 0001084332)
Date: Aug. 10, 2005 · CIK: 0001084332 · Accession: 0000000000-05-041365

AI Filing Summary & Sentiment

Date
August 10, 2005
Author
/s/ Kyle Moffatt for
Form
UPLOAD
Company
SALON MEDIA GROUP INC (CIK 0001084332)

Letter

August 10, 2005 Mr. Conrad Lowry Chief Financial Officer Salon Media Group, Inc. 101 Spear Street Suite 203 San Francisco, CA 94105 File No. 0-26395

Re: Salon Media Group, Inc. Form 10-K/A for Fiscal Year Ended March 31, 2005 Filed July 27, 2005

Dear Mr. Lowry:

We have reviewed your filing and have the following comments. We have limited our review to only your financial statements and related disclosures and do not intend to expand our review to other portions of your documents. Please address the following comments in future filings. If you disagree, we will consider your explanation as to why our comment is inapplicable or a future revision is unnecessary. Please be as detailed as necessary in your explanation. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. After reviewing this information, we may or may not raise additional comments.

Please understand that the purpose of our review process is to assist you in your compliance with the applicable disclosure requirements and to enhance the overall disclosure in your filing. We look forward to working with you in these respects. We welcome any questions you may have about our comments or on any other aspect of our review. Feel free to call us at the telephone numbers listed at the end of this letter.

Form 10-K/A for the Fiscal Year Ended March 31, 2005

Consolidated Statement of Operations, page 7

1. Tell us why you have two line items for interest and other income.

Note 2. Basis of Presentation, page 10

2. Expand to disclose your specific viable plans for overcoming your financial difficulties and your assessment of the likelihood that such plans can be effectively implemented. Discuss in detail your cash requirements during the next twelve months and your ability to generate sufficient cash to support operations. Also comply with this comment in your MD&A. Refer to Section 607.02 of the Financial Reporting Codification.

Note 2. Revenue Recognition, page 12

3. Tell us what is meant by "make good" impressions.

Note 9. Goodwill and Intangible Assets, page 20

4. Please tell us how you determined your goodwill was not impaired at March 31, 2005.

* * * * *

Please respond to these comments within 10 business days or tell us when you will provide us with a response. Please furnish a letter that keys your responses to our comments and provides any requested information. Detail letters greatly facilitate our review. Please file your response letter via EDGAR. Please understand that we may have additional comments after reviewing your responses to our comments.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filings to be certain that the filing includes all information required under the Securities Exchange Act of 1934 and that they have provided all information investors require for an informed investment decision. Since the company and its management are in possession of all facts relating to a company`s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

In connection with responding to our comments, please provide, in writing, a statement from the company acknowledging that

* the company is responsible for the adequacy and accuracy of the disclosure in the filings;

* staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filings; and

* the company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

In addition, please be advised that the Division of Enforcement has access to all information you provide to the staff of the Division of Corporation Finance in our review of your filings or in response to our comments on your filings.

You may contact Bob Carroll, Staff Accountant, at (202) 551- 3362 or Dean Suehiro, Senior Staff Accountant, at (202) 551-3384 if you have questions regarding comments on the financial statements and related matters. Please contact me at (202) 551-3810 with any other questions.

Sincerely,
/s/ Kyle Moffatt for

Show Raw Text
<DOCUMENT>
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<SEQUENCE>1
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<TEXT>
Mail Stop 0407

      							August 10, 2005

Mr. Conrad Lowry
Chief Financial Officer
Salon Media Group, Inc.
101 Spear Street
Suite 203
San Francisco, CA 94105

	Re:	Salon Media Group, Inc.
      Form 10-K/A for Fiscal Year Ended March 31, 2005
		Filed July 27, 2005

		File No. 0-26395

Dear Mr. Lowry:

      We have reviewed your filing and have the following
comments.
We have limited our review to only your financial statements and
related disclosures and do not intend to expand our review to
other
portions of your documents.  Please address the following comments
in
future filings.  If you disagree, we will consider your
explanation
as to why our comment is inapplicable or a future revision is
unnecessary.  Please be as detailed as necessary in your
explanation.
In some of our comments, we may ask you to provide us with
information so we may better understand your disclosure.  After
reviewing this information, we may or may not raise additional
comments.

	Please understand that the purpose of our review process is
to
assist you in your compliance with the applicable disclosure
requirements and to enhance the overall disclosure in your filing.
We look forward to working with you in these respects.  We welcome
any questions you may have about our comments or on any other
aspect
of our review.  Feel free to call us at the telephone numbers
listed
at the end of this letter.

	Form 10-K/A for the Fiscal Year Ended March 31, 2005

Consolidated Statement of Operations, page 7

1. Tell us why you have two line items for interest and other
income.

Note 2. Basis of Presentation, page 10

2. Expand to disclose your specific viable plans for overcoming
your
financial difficulties and your assessment of the likelihood that
such plans can be effectively implemented.  Discuss in detail your
cash requirements during the next twelve months and your ability
to
generate sufficient cash to support operations.  Also comply with
this comment in your MD&A.  Refer to Section 607.02 of the
Financial
Reporting Codification.

Note 2. Revenue Recognition, page 12

3. Tell us what is meant by "make good" impressions.

Note 9. Goodwill and Intangible Assets, page 20

4. Please tell us how you determined your goodwill was not
impaired
at March 31, 2005.

* * * * *

      Please respond to these comments within 10 business days or
tell us when you will provide us with a response.  Please furnish
a
letter that keys your responses to our comments and provides any
requested information.  Detail letters greatly facilitate our
review.
Please file your response letter via EDGAR.  Please understand
that
we may have additional comments after reviewing your responses to
our
comments.

	We urge all persons who are responsible for the accuracy and
adequacy of the disclosure in the filings to be certain that the
filing includes all information required under the Securities
Exchange Act of 1934 and that they have provided all information
investors require for an informed investment decision.  Since the
company and its management are in possession of all facts relating
to
a company`s disclosure, they are responsible for the accuracy and
adequacy of the disclosures they have made.

	In connection with responding to our comments, please
provide,
in writing, a statement from the company acknowledging that

* the company is responsible for the adequacy and accuracy of the
disclosure in the filings;

* staff comments or changes to disclosure in response to staff
comments do not foreclose the Commission from taking any action
with
respect to the filings; and

* the company may not assert staff comments as a defense in any
proceeding initiated by the Commission or any person under the
federal securities laws of the United States.

      In addition, please be advised that the Division of
Enforcement
has access to all information you provide to the staff of the
Division of Corporation Finance in our review of your filings or
in
response to our comments on your filings.

      You may contact Bob Carroll, Staff Accountant, at (202) 551-
3362 or Dean Suehiro, Senior Staff Accountant, at (202) 551-3384
if
you have questions regarding comments on the financial statements
and
related matters.  Please contact me at (202) 551-3810 with any
other
questions.

								Sincerely,

								/s/ Kyle Moffatt for

								Larry Spirgel
								Assistant Director
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Mr. Conrad Lowry
Salon Media Group, Inc.
August 10, 2005
Page 3

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

         DIVISION OF
CORPORATION FINANCE

</TEXT>
</DOCUMENT>