SEC Company Response from AQUACELL TECHNOLOGIES INC (CIK 0001114655) — Jul 8, 2005
AQUACELL TECHNOLOGIES INC (CIK 0001114655)
Date: July 8, 2005 · CIK: 0001114655 · Accession: 0000832488-05-000023
AI Filing Summary & Sentiment
File numbers found in text: 333-121903
Referenced dates: February 4, 2005
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HAROLD W. PAUL, LLC
ATTORNEY AT LAW
1465 POST ROAD EAST
WESTPORT, CT 06880
(203) 256-8005
FAX: (203) 256-9294
July 8, 2005
By Federal Express
------------------
Craig Slivka, Esq.
Securities & Exchange Commission
100 F Street, N.E.
Washington, DC 20549
Re: AquaCell Technologies, Inc.
Form S-3 Filed January 7, 2005
File No. 333-121903
Quarterly Report on Form 10-QSB for Period Ending September 30, 2004
Filed November 15, 2004
Annual Report on Form 10-KSB for Period Ending June 30, 2004
Filed September 28, 2004
Dear Mr. Slivka:
On behalf of AquaCell Technologies, Inc. we are responding to your comment
letter dated February 4, 2005. We are filing Amendment No. 1 to Form S-3 and
also enclosing a marked copy of the amended to expedite your review. Where
appropriate, we are providing you with information supplementally in this letter
in lieu of disclosure.
FORM S-3 FILED JANUARY 7, 2005
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General
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1. Amendment No. 1 with requested changes or supplemental information is
enclosed.
2. This comment is acknowledged.
<PAGE>
3. Supplementally, concerning our telephone conversation regarding the issue of
the spin-off, as we advised you, the Registrant intends to register the
spin-off shares on Form 10 and plans to file that registration statement
promptly after effectiveness of this Form S-3. Further, as advised, the
spin-off shares will not actually be distributed until the Form 10
registration statement has been declared effective. These two conditions
should address all staff's concerns raised by Staff Legal Bulletin No. 4.
Table of Contents, page 2
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4. Responsive amendment made deleting the last sentence in the paragraph on
page 2.
Incorporation of Information We File With the SEC, page 3
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5. Responsive amendment made incorporating by reference Forms 8-K filed on
December 3, 2004, May 5, 2005, June 10, 2005 and July 7, 2005 and Forms
10-QSB filed on February 14, 2005 and May 16, 2005.
Inside Front and Outside Back Cover Pages of Prospectus
-------------------------------------------------------
6. Responsive amendment made disclosing the dealer prospectus delivery
obligation required by Item 502(b) of Regulation S-K.
Where You Can Find More Information, page 3
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7. Responsive amendment made disclosing the Registrant's SEC file number in the
first paragraph in this section.
Incorporation of Information We File With the SEC, page 3
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8. Responsive amendment made indicating that the Company will provide the
information listed in this section upon written or oral request.
Summary, page 4
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9. Responsive amendment made to the first paragraph in the summary
deemphasizing the product application information.
Risk Factors, page 5
--------------------
10. As discussed in our telephone conversation regarding this comment, all of
the risk factors contained in this Form S-3 have been carried over from
prior reviewed filings with updated numbers where appropriate. The Company
does not wish to issue conflicting disclosure and only minor changes have
been made to the risk factor subheadings in response to this comment. These
changes have been marked where made.
<PAGE>
We depend on key personnel and our business prospects may be diminished if we do
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not retain those personnel.
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11. Responsive amendment made indicating that this risk factor relates to the
small size of the Company and number of employees.
We may not satisfy the Amex listing standard and if we fail to do so, our common
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stock is subject to delisting.
------------------------------
12. Responsive amendment made disclosing the recent notice received from the
Amex.
Special Note Regarding Forward-Looking Statements, page 7
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13. Responsive amendment made deleting the word "will" from the Forward-Looking
Statements section.
Selling Stockholders, page 9
----------------------------
14. Responsive amendment made including the word "total" at the end of the
table.
15. We supplementally advise that none of the selling securityholders are
broker-dealers.
16. Responsive amendment made identifying by footnote the natural person or
persons having sole or shared voting and investment control over the
securities held by the listed entity.
17. Responsive amendment made indicating that a prospectus supplement will be
filed covering the circumstance where a successor to a named stockholder
wishes to sell under the prospectus.
Disclosure of Commission Position on Indemnification for Securities Act
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Liabilities
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18. Responsive amendment made adding a section disclosing the information
required by Item 510 of Regulation S-B. As discussed this information
appears in Part II of the registration statement.
Part II
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Other Expenses of Issuance and Distribution, page 14
----------------------------------------------------
19. Responsive amendment made breaking down the expenses of issuance and
distribution into individual categories.
Legality Opinion, Exhibit 5
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20. Responsive amendment made to the legal opinion in accord with our telephone
conversation on this item number.
<PAGE>
FORM 10-QSB FOR THE PERIOD ENDED SEPTEMBER 30, 2004
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Management's Discussion and Analysis of Financial Condition and Results of
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Operations, page 6
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General
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21. We acknowledge this comment and will confirm future filings. Based upon
conversations between the Company and staff, certain information requested
in ensuing comments will be provided supplementally with this response, with
the amended S-3 by exhibit or in future filings.
22. Supplementally, we advise the campaign was started in 2003 but implemented
as indicated in the period stated in 2004.
23. Supplementally we advise that Unilever is presently our sole advertiser.
24. Supplementally we advise that we do not have a written agreement with
Unilever. We have invoiced Unilever for its pilot program for the first
200 locations.
25. Supplementally we advise that agreements are being negotiated with Duane
Reade and Winn-Dixie, along with other operations.
26. The form of the Rite Aid Agreement has been filed with the Amendment No. 1
to Form S-3 as an exhibit.
27. The form of the agreement with J. DeKama has been filed as an exhibit to
Amendment No. 1 to Form S-3. The agreement with Beau Dietl and Associates
was previously filed.
28. Supplementally, we advise that we have no agreement with Advantage, nor is
one stated.
29. Supplementally, we advise that the diversification refers to non-pharmacy
retail locations, non-retail locations such as medical offices, car
dealerships, health clubs and law offices.
Results of Operations
---------------------
30. The disclosures requested have been included in the Form 10-QSB filed for
the quarter ended December 31, 2004.
Liquidity and Capital Resources, page 8
---------------------------------------
31. The note issued for the purchase of equipment is an installment loan for the
purchase of a truck with monthly payments of $333. Three payments remain at
December 31, 2004.
32. The discussion has been revised in the Form 10-QSB filed for the quarter
ended December 31, 2004 in accordance with the disclosure requested.
<PAGE>
33. Management's discussion and analysis has been revised for the quarter ended
December 31, 2004 to include the requested disclosure.
Controls and Procedures, page 8
-------------------------------
34. Controls and Procedures has been revised in the Form 10-QSB filed for the
quarter ended December 31, 2004 to include requested disclosure.
FORM 10-KSB FOR THE YEAR ENDED JUNE 30, 2004
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Business, page 1
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Overview
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35. We advise supplementally WST business is not affected. Despite issues with
bottled water, consumers increasingly prefer it to tap water. Bottled water
continues to grow in the US and abroad, particularly in developing nations
with limited access to potable water, thereby increasing demand for water
purification and bottling systems. We acknowledge the comment with respect
to tone regarding future filings.
Our Products
------------
36. Supplementally, we advise that 30% of revenues were generated by sales of
coolers and 70% were generated by custom systems manufacturing.
37. Supplementally, we advise that the systems are typically custom designed
utilizing a combination of known treatment technologies to create a turn-key
water treatment solution, including: dealkaliztion, deionization,
desalination, activated carbon and multi-media filtration, ozonation,
reverse osmosis, ultra-filtration, ultra-violet light disinfection and water
softening.
38. Supplementally, we advise there is no dependence on one or few major
customers.
39. Supplementally, we advise there has been no expenditure on research and
development.
40. Supplementally, we advise that competitors typically sell through
distributors or in-house sales personnel, which is what WST uses. Aquacell
Media utilizes marketing partners with expertise in their fields, who are
responsible for their own expenses.
In Store Advertising Industry
-----------------------------
41. Supplementally, we advise we have disclosed that this information is from
marketing studies conducted by Point-of-Purchase Advertising International
Our Water Science Technologies, Inc. Subsidiary
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42. Supplementally, we advise that this information was disclosed in the Form
10-QSB for the quarter ended March 31, 2003.
<PAGE>
Government Regulation
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43. Supplementally, we advise that there are no direct regulations on our
products, manufacturing processes or business.
Competition
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44. Supplementally, we advise that we do not have this information, nor do we
deem it material.
Management's Discussion and Analysis of Financial Condition and Results of
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Operations, page 13
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45. The reduction of manufacturing costs of our self-filling water cooler
resulted from a decrease in purchase price of the raw cooler, the
modification of our filtration system and the mounting of the filtration
system within the cavity of the cooler rather than on an external backboard.
These modifications resulted in an overall 10% cost reduction.
46. The Company intends to expand its "Message on the Bottle" program into non-
retail locations, such as car dealerships, health clubs and law offices
to illustrate the diverse areas to be reached.
47. Management believes that as a result of the restructuring of its marketing
plan for its AquaCell Media subsidiary, the trend of revenue decreases will
be reversed, as advertising is sold on the cooler's permanently attached
five-gallon bottle. By continuing to use marketing partners, the Company
does not anticipate increased cost and expenses in its marketing endeavors.
48. A section has been added to the Form 10-QSB for the quarter ended December
31, 2004 to add new critical accounting policies.
49. The Company has referenced SEC Release 33-8098 and 33-8040 in connection
with the preparation of Management's Discussion and Analysis.
Item 8A - Controls and Procedures
---------------------------------
50. See response to comment number 34.
Financial Statements
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Balance Sheet, page F-2
-----------------------
51. The amount of the current asset stock subscription was collected prior to
the issuance of the financial statements. A footnote has been added to the
Form 10-QSB for the quarter ended December 31, 2004.
<PAGE>
Statements of Operations, page F-3
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52. The components and related amounts included in the "other" line have been
disclosed in a footnote to the financial statements in Form 10-QSB for the
quarter ended December 31, 2004.
53. Comprehensive loss equals net loss in each period presented.
Note B - Summary of Significant Accounting Policies
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11 - Long-lived Assets, page F-9
--------------------------------
54. The long-lived assets policy has been updated to indicate that we account
for the impairment and disposition of long-lived assets in accordance with
SFAS 144.
17 - New Accounting Pronouncements, page F-10
---------------------------------------------
55. The tabular presentation for awards of stock-based employee compensation as
required by paragraph 45(c) of SFAS 123, as amended by SFAS 148 becomes
operative for periods ending after December 15, 2005.
Note F - Equity Transactions
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(3) - Issuance of Common Stock, page F-13
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56. The Company accounted for the repricing of the 965,000 and 401,000 common
stock purchase warrants as equity transactions since they related to
warrants issued in previously completed private placements. Based upon our
review of APB 25, FIN 44 and FAS 123, there was no impact on our statement
of operations because there were no compensation aspects to the
transactions.
57. The information requested by this comment has been provided in a
supplemental disclosure.
58. There was no amortization related to the issuance of 100,000 shares in
connection with a three year service agreement because the agreement
commenced on July 1, 2004. Amortization will be taken over a three year
period from that date.
Note G - Income Taxes, page F-15
--------------------------------
59. The responses requested by this comment have been submitted in a
supplemental disclosure. The Company is of the opinion that no changes
should be made to the financial statement.
Spin Off - Aquacell Water
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60. This comment relates to a transaction that originated during the quarter
ended December 31, 2004. The disclosure requested has been made in the Form
10-QSB for the quarter ended December 31, 2004.
<PAGE>
Recent Sales of Unregistered Securities
---------------------------------------
61. Disclosure of facts relied upon have been included in subsequent 10-QSB
filings.
FORM 8-K FILED NOVEMBER 29, 2004
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62. Supplementally we enclose a copy of the plan submitted to the American Stock
Exchange. The Company requests that the Amex Plan be given confidential
t