SEC Company Response from AQUACELL TECHNOLOGIES INC (CIK 0001114655) — Aug 4, 2005
AQUACELL TECHNOLOGIES INC (CIK 0001114655)
Date: Aug. 4, 2005 · CIK: 0001114655 · Accession: 0001270076-05-000013
AI Filing Summary & Sentiment
File numbers found in text: 333-121903
Referenced dates: July 29, 2005
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HAROLD W. PAUL, LLC
ATTORNEY AT LAW
1465 POST ROAD EAST
WESTPORT, CT 06880
(203) 256-8005
FAX: (203) 256-9294
August 3, 2005
By Federal Express
------------------
Craig Slivka, Esq.
Securities & Exchange Commission
100 F Street, N.E.
Washington, DC 20549
Re: AquaCell Technologies, Inc.
Amendment No. 1 to Registration Statement on Form S-3
Filed July 8, 2005
File No. 333-121903
Form 10-KSB for the Year Ended June 30, 2004;
Forms 10-QSB for Fiscal Quarters Ended December 31, 2004 and
March 31, 2004
File No. 1-16165
Dear Mr. Slivka:
On behalf of AquaCell Technologies, Inc. we are responding to your comment
letter dated July 29, 2005. We are filing Amendment No. 2 to Form S-3 and also
enclosing a marked copy of the amended to expedite your review. Where
appropriate, we are providing you with information supplementally in this letter
in lieu of disclosure.
Form S-3/A Filed July 8, 2005
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General
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1. Amendment No. 2 with requested changes or supplemental information is
enclosed.
2. The Company will be submitting an acceleration request seeking
effectiveness prior to August 15, 2005.
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Form 10-KSB for the Year Ended June 30, 2004
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Item 8A - Controls and Procedures
---------------------------------
3. Responsive amendment made revising language to state "as of the end of the
period covered by this Report".
4. Responsive amendment made revising Rules governing this disclosure.
5. Responsive amendment made revising "subsequent to" to "as of".
Financial Statements
--------------------
17- New Accounting Pronouncements, page F-10
--------------------------------------------
6. As agreed, the tabular presentation for awards of stock-based employee
compensation as required by paragraph 45(o) of SFAS 123, as amended by
SFAS 148 will be included in From 10-KSB for the year ended June 30, 2005.
Note F - Equity Transactions
----------------------------
(3) - Issuance of common stock, page F-13
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7. Supplementally, we advise that the warrants issued in our previously
completed private placement were issued to non-employees.
Form 10-QSB for the period ended September 30, 2004
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8. Supplementally, we advise that Unilever paid us $30,000 for the advertising
campaign it ran in February, March and April. Status of location
agreements: We have a meeting scheduled with CVS mid-September to finalize
our agreement with them. Test cooler has been in place for almost one-year,
with program implementation delayed due to its acquisition of Eckerd
stores; Winn-Dixie is in the process of selling and/or closing store
locations in connection with its reorganization. We have installed coolers
in over 115 of Duane Reade's 240 stores and have generated revenue from
those placements. We are working to sign a formalized agreement.
9. Responsive amendment made disclosing the general terms of the agreements
with J. DeKama and Beau Dietl and Associates. The agreements were
previously filed.
10. Responsive amendment made disclosing the expansion plans previously
provided to you supplementally.
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Liquidity and Capital Resources, page 13
----------------------------------------
11. Responsive amendment made disclosing the terms of the note. The note was
issued for the purchase of equipment represented a 36 month installment
note issued in connection with the acquisition of a truck. Monthly
payments were $333 and the note was paid in full during the quarter ended
March 31, 2005.
Form 10-QSB for the Period Ended March 31, 2005
-----------------------------------------------
General
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12. The comment is acknowledged.
Note I - Equity Transactions, page 7
------------------------------------
13. Supplementally, we advise that the call feature associated with the
warrants that were issued in connection with the private placement of
566,667 shares of common stock during March 2005 provided for the warrants
to be callable if the Company's common stock closes at a price of $3.00 for
a period of 20 consecutive trading days.
Item 2. Management's Discussion and Analysis, page 12
-----------------------------------------------------
Liquidity and Capital Resources, page 15
----------------------------------------
14. Liquidity and Capital Resources has been expanded to follow the guidance in
FRR-16.
Item 2 (c) Sales of Unregistered Securities, page 16
----------------------------------------------------
15. It is the Company's position that the sales of unregistered securities
referred to in this comment were isolated transactions with two of the
Company's present stockholders by which the Company received cash
consideration to be used as working capital. The pending offering is not a
capital raising transaction for the company as it is for the benefit of
selling stockholders and the Company does not receive any of the proceeds
of any sales. Thus, there is no single plan of financing, no identity of
consideration and no commonality of purpose and these transactions should
not be an integration issue.
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AquaCell Technologies Corporate Plan
------------------------------------
Projected Consolidated Statements of Income
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16. As amended projected consolidated statement of income, as part of the
AquaCell Technologies Corporate Plan, was field with the American Stock
Exchange on January 31, 2005. The amended schedule is submitted to the
Commission protected by confidential treatment. This schedule reflects no
impairment of goodwill and our annual analysis, for the year ended June 30,
2005, has not yet been completed.
17. Supplementally, we advise that revenue projections have been based upon
selling advertising on coolers installed in various locations. Out-of-home
advertising is one of the fastest growing segments of the advertising
industry with companies seeking to reach consumers where they go,
diversifying from television and print advertising. Our billboard water
coolers fit into that segment of the industry and our cost-per-thousand
pricing is consistent with, and in many cases lower than that of other
advertising alternatives. We believe companies are just as willing - if not
more so - to advertise on our water coolers, as they would be to advertise
on the floor or shelf in stores or on a bus stop or taxi.
At June 30, 2005 we had 992 coolers installed and subsequently have
installed approximately 114 more. Due to the delay in closing CVS and other
retailers with whom we are working, we fell short of our June 30, 2005
projection. Based on currently available information, we believe our
June 30, 2006 projection is reasonable.
We have prepared an acceleration request and upon your advice that you have
no further comment, will submit same to you.
Sincerely,
/S/ HAROLD W. PAUL
HWP/sl HAROLD W. PAUL
enc.
cc: Jennifer Hardy
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