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SEC Company Response from OptimizeRx Corp (OPRX) (CIK 0001448431) (OPRX) — Feb 10, 2009

OptimizeRx Corp (OPRX) (CIK 0001448431)
Date: Feb. 10, 2009 · CIK: 0001448431 · Accession: 0001361106-09-000043

AI Filing Summary & Sentiment

File numbers found in text: 333-455280

Referenced dates: February 9, 2009, January 13, 2009

Date
January 30, 2008
Author
/s/
Form
CORRESP
Company
OptimizeRx Corp (OPRX) (CIK 0001448431)

Letter

United States Securities and Exchange Commission Re: OptimizeRX Corporation (the “Company”) Amendment No. 2 to Registration Statement on Form S-1 Filed January 30, 2008 File No. 333-455280

Dear Mr. Orlic,

By letter dated February 9, 2009, the staff of the Securities and Exchange Commission (the “Staff”) issued comments on the Company’s amended Registration Statement on Form S-1 (the “Registration Statement”). Below are the Company’s responses to the Staff’s comments. For ease of reference, each response is preceded by the Staff’s comment.

General

We note your response to comment 2 of our letter dated January 13, 2009 and reissue in part. Given that you awarded stock options to Mr. Harrell during 2008, please provide the information required by the Instruction to Item 402 (n)(2)(vi) and by Item 402 (o)(4) of Regulation S-K in regard to the option award. Please also provide, pursuant to Item 402 (p), a table showing Outstanding Equity Awards at Fiscal Year End for December 31, 2008 to reflect Mr. Harrell’s award, or tell us why the table is not required. Finally, please update your Director’s compensation discussion for the year ended December 31, 2008.

Response:

The Company has amended its Registration Statement to reflect the above referenced comments.

The Company acknowledges the following:

·

The Company is responsible for the adequacy and accuracy of the disclosure in all of its filings;

·

Any changes to disclosure in response to the Commission’s comments do not foreclose the Commission from taking any action with respect to the filing; and

·

The Company may not assert Staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

If you have any further comments or questions, please feel free to contact me at any time.

Sincerely,
/s/
Dave Harrell

Show Raw Text
CORRESP
1
filename1.htm

    optimizerx_corresp-021009.htm

    OPTIMIZERX
CORPORATION

    407 SIXTH
STREET

    ROCHESTER,
MI 48307

     February
10, 2009

    United
States Securities and Exchange Commission

    100 F
Street. N.E.

    Washington
D.C. 20549

    Attn:
David Orlic, Special Counsel

    Re: OptimizeRX Corporation (the
“Company”)

    Amendment No. 2 to Registration
Statement on Form S-1

    Filed January 30, 2008

    File No. 333-455280

    Dear Mr.
Orlic,

    By letter
dated February 9, 2009, the staff of the Securities and Exchange Commission (the
“Staff”) issued comments on the Company’s amended Registration Statement on Form
S-1 (the “Registration Statement”).  Below are the Company’s responses
to the Staff’s comments.  For ease of reference, each response is
preceded by the Staff’s comment.

    General

    We note
your response to comment 2 of our letter dated January 13, 2009 and reissue in
part.  Given that you awarded stock options to Mr. Harrell during
2008, please provide the information required by the Instruction to Item 402
(n)(2)(vi) and by Item 402 (o)(4) of Regulation S-K in regard to the option
award.  Please also provide, pursuant to Item 402 (p), a table showing
Outstanding Equity Awards at Fiscal Year End for December 31, 2008 to reflect
Mr. Harrell’s award, or tell us why the table is not
required.  Finally, please update your Director’s compensation
discussion for the year ended December 31, 2008.

    Response:

    The
Company has amended its Registration Statement to reflect the above referenced
comments.

    The
Company acknowledges the following:

              ·

              The
      Company is responsible for the adequacy and accuracy of the disclosure in
      all of its filings;

              ·

              Any
      changes to disclosure in response to the Commission’s comments do not
      foreclose the Commission from taking any action with respect to the
      filing; and

              ·

              The
      Company may not assert Staff comments as a defense in any proceeding
      initiated by the Commission or any person under the federal securities
      laws of the United States.

    If you
have any further comments or questions, please feel free to contact me at any
time.

              Sincerely,

              /s/
      Dave Harrell

              Dave
      Harrell

              Chief
      Executive Officer

THIS
IS ADDED TO OUR MD&A

    Stock
Based Compensation

    Effective January 1,
2006, the Company adopted SFAS No. 123 (revised),
"Share-Based Payment" (SFAS 123(R)) utilizing the modified prospective approach.
Prior to the adoption of SFAS 123(R) we accounted for
stock option grant in accordance with APB Opinion No. 25,
“Accounting for Stock Issued to Employees," and
accordingly, recognized compensation expense for stock option grants
using the intrinsic value method.

    Under the
modified prospective approach, SFAS 123(R) applies to new awards and
to awards that were outstanding on January 1, 2006 that
are subsequently modified, repurchased or cancelled.  Under the
modified prospective approach, compensation cost recognized in
the first quarter of fiscal 2006 includes compensation cost for all
share-based payments granted prior to, but not yet vested as of January 1, 2006,
based on the grant-date fair value estimated in accordance with the
original  provisions of SFAS 123, and compensation cost for all
share-based payments granted subsequent  to January 1, 2006 based
on the grant-date fair value estimated in accordance with the
provisions of SFAS 123(R).  For all quarters after the first quarter of
fiscal 2006, compensation costs recognized will include compensation costs for
all share-based payments granted based on the grant date fair value estimated in
accordance with the provisions of SFAS 123(R).

    The fair
value of each option granted in 2008  is estimated on the date of
grant using the Black-Scholes option-pricing model with the following weighted
average assumptions: dividend yield of 0%, expected volatility of 150%,
risk-free interest rate of 2.59% and expected life of 60 months

    REVISED
TABLES

    EXECUTIVE COMPENSATION

    SUMMARY
COMPENSATION TABLE

    The
following table sets forth the aggregate cash compensation paid during the
fiscal years ended December 31, 200 8, 2007 and 2006 to our Chief Executive
Officer and our three most highly compensated executive officers other than our
Chief Executive Officer. Other than as listed below, the Company had no
executive officers whose total annual salary and bonus exceeded $100,000 for
that fiscal year

              Name
      and Principal Position

              Year

              Salary
      $

              Bonus
      $

              Stock

              Awards
      $

              Option

              Awards $

              Total
      $

              David
      Harrell

              2007

              $

              144,000

              $

              -0-

              $

              -0-

              $

              -0-

              $

              144,000

              President
      & Chief Executive Officer

              2006

              $

              111,000

              $

              -0-

              $

              -0-

              $

              -0-

              $

              111,000

              2008

              $

              144,000

              $

              -0-

              $

              -0-

              $

              580,815(1)

              $

              724,815

              James
      Vandeberg

              2007

              $

              -0-

              $

              -0-

              $

              -0-

              $

              -0-

              $

              -0-

              Former
      Chief Executive Officer of RFID Ltd.

              2006

              $

              -0-

              $

              -0-

              $

              -0-

              $

              -0-

              $

              -0-

              (1)

              Options
      to purchase 100,000 shares of Common Stock valued at $5.8081 per share
      with an exercise price of $1.00 per share.  Please see our
      Management’s Discussion and Analysis for a discussion on the valuation of
      our options .

    Director
Compensation

              Name

              Fees
      Earned or Pain In Cash

              Stock

              Awards
      ($)

              Option

              Awards
      ($)

              Non-Equity
      Incentive Plan Compensation ($)

              Changes
      in Pension Value and Nonqualified Deferred Compensation
      Earnings($)

              All
      Other Compensation ($)

              Total
      ($)

              Terry
      Hamilton

            0

            0

            150,000
            (1)

            0

            0

            0

            150,000

              Thomas
      Majerowicz

            0

            0

            20,000
            (1)

            0

            0

            0

            20,000

              (1)

              Represents
      options to purchase common stock valued at $5.8081 per share with an
      exercise price of $1.00 per share.  Please see our Management’s
      Discussion and Analysis for a discussion on the valuation of our common
      stock.

    Employment
Agreements

    The
Company currently has no employment agreements with its executive
officers.

    OUTSTANDING
EQUITY AWARDS AT FISCAL YEAR-END

              Option
      Awards

              Stock
      Awards

              Name

              Number
      of

              Securities

              Underlying

              Unexercised

              Options

              (#)

              Exercisable

              Number
      of

              Securities

              Underlying

              Unexercised

              Options

              (#)

              Unexercisable

              Equity

              Incentive

              Plan
      Awards:

              Number
      of

              Securities

              Underlying
      of

              Unexercised

              Unearned

              Options

              (#)

              Option

              Exercise

              Price

              ($)

              Option

              Expiration

              Date

              Number

              of
      Shares

              or
      Units

              of
      Stock

              That

              Have
      Not

              Vested

              (#)

              Market

              Value
      of

              Shares

              or
      Units

              of
      Stock

              That

              Have
      Not

              Vested

              ($)

              Equity

              Incentive

              Plan
      Awards:

              Number
      of

              Unearned

              Shares,

              Units
      or
      Other

              Rights
      That

              Have
      Not

              Vested

              (#)

              Equity

              Incentive

              Plan
      Awards:

              Market
      or

              Payout

              Value
      of

              Unearned

              Shares,

              Units
      or Other

              Rights
      That

              Have
      Not

              Vested

              ($)

              David
      Harrell

              100,000

              0

              0

              $1.00

              March
      5, 2013

              0

              0

              0

              0

              Terry
      Hamilton

              150,000

              0

              0

              $1.00

              March
      5, 2013

              0

              0

              0

              0

              Vernon
      Hartman

              50,000

              0

              0

              $1.00

              March
      5, 2013

              0

              0

              0

              0

              Andrew
      Dahl

              20,000

              0

              0

              $1.00

              March
      5, 2013

              0

              0

              0

              0