SEC Company Response from Purple Innovation, Inc. (PRPL) (CIK 0001643953) (PRPL) — Mar 30, 2018

Purple Innovation, Inc. (PRPL) (CIK 0001643953)
Date: March 30, 2018 · CIK: 0001643953 · Accession: 0001213900-18-003719

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AI Filing Summary & Sentiment

File numbers found in text: 333-223030

Date

March 30, 2018

Author

Not clearly detected

Form

CORRESP

Company

Purple Innovation, Inc. (PRPL) (CIK 0001643953)

Letter

PURPLE INNOVATION, INC.

March 30, 2018

VIA EDGAR

United States Securities and Exchange Commission

Division of Corporate Finance

100 F Street, N.E.

Washington, D.C. 20549

Attn: Edward Kelly

Re: Purple Innovation, Inc.—Registration Statement on Form S-3 (File No. 333-223030)

Ladies and Gentlemen:

In accordance with Rule 461 under the Securities Act of 1933, as amended, we hereby request acceleration of the effective date of the Registration Statement on Form S-3 (File No. 333-223030) (the “Registration Statement”) of Purple Innovation, Inc. (the “Company”). We respectfully request that the Registration Statement be declared effective as of 4:00 p.m., Eastern time, on April 3, 2018, or as soon as practicable thereafter. Once the Registration Statement has been declared effective, please orally confirm that event with our counsel, Dorsey & Whitney LLP, by calling Michael Newton at (801) 933-4037.

Very truly yours,
PURPLE INNOVATION, INC.

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CORRESP
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PURPLE INNOVATION, INC.

March 30, 2018

VIA EDGAR

United States Securities and Exchange Commission

Division of Corporate Finance

100 F Street, N.E.

Washington, D.C. 20549

Attn: Edward Kelly

Re:  Purple Innovation, Inc.—Registration Statement on Form S-3 (File No. 333-223030)

Ladies and Gentlemen:

In accordance with Rule 461 under the Securities
Act of 1933, as amended, we hereby request acceleration of the effective date of the Registration Statement on Form S-3 (File No.
333-223030) (the “Registration Statement”) of Purple Innovation, Inc. (the “Company”). We respectfully
request that the Registration Statement be declared effective as of 4:00 p.m., Eastern time, on April 3, 2018, or as soon as practicable
thereafter. Once the Registration Statement has been declared effective, please orally confirm that event with our counsel, Dorsey
& Whitney LLP, by calling Michael Newton at (801) 933-4037.

    Very truly yours,

    PURPLE INNOVATION, INC.

    /s/ Mark Watkins

    Mark Watkins

    Chief Financial Officer

SecProbe.io