SEC Company Response from Purple Innovation, Inc. (PRPL) (CIK 0001643953) (PRPL) — May 15, 2019
Purple Innovation, Inc. (PRPL) (CIK 0001643953)
Date: May 15, 2019 · CIK: 0001643953 · Accession: 0001213900-19-008810
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File numbers found in text: 333-230521
Letter
Re: Purple Innovation, Inc.—Registration Statement on Form S-3 (File No. 333-230521)
PURPLE INNOVATION, INC.
May 15, 2019
VIA EDGAR
United States Securities and Exchange Commission
Division of Corporate Finance
100 F Street, N.E.
Washington, D.C. 20549
Ladies and Gentlemen:
In accordance with Rule 461 under the Securities Act of 1933, as amended, we hereby request acceleration of the effective date of the Registration Statement on Form S-3 (File No. 333-230521) (the “Registration Statement”) of Purple Innovation, Inc. (the “Company”). We respectfully request that the Registration Statement be declared effective as of 4:00 p.m., Eastern time, on May 17, 2019, or as soon as practicable thereafter. Once the Registration Statement has been declared effective, please orally confirm that event with our counsel, Dorsey & Whitney LLP, by calling Michael Newton at (801) 933-4037.
Very truly yours,
PURPLE INNOVATION, INC.
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PURPLE INNOVATION, INC.
May 15, 2019
VIA EDGAR
United States Securities and Exchange Commission
Division of Corporate Finance
100 F Street, N.E.
Washington, D.C. 20549
Re: Purple
Innovation, Inc.—Registration Statement on Form S-3 (File No. 333-230521)
Ladies and Gentlemen:
In accordance with Rule 461 under the Securities
Act of 1933, as amended, we hereby request acceleration of the effective date of the Registration Statement on Form S-3 (File No.
333-230521) (the “Registration Statement”) of Purple Innovation, Inc. (the “Company”). We respectfully
request that the Registration Statement be declared effective as of 4:00 p.m., Eastern time, on May 17, 2019, or as soon as practicable
thereafter. Once the Registration Statement has been declared effective, please orally confirm that event with our counsel, Dorsey
& Whitney LLP, by calling Michael Newton at (801) 933-4037.
Very truly yours,
PURPLE INNOVATION, INC.
/s/ Craig L. Phillips
Craig L. Phillips
Interim Chief Financial Officer