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SEC Company Response from COLOR IMAGING INC (CIK 0000820906) — Jun 24, 2005

COLOR IMAGING INC (CIK 0000820906)
Date: June 24, 2005 · CIK: 0000820906 · Accession: 0000914062-05-000437

AI Filing Summary & Sentiment

File numbers found in text: 000-16450

Referenced dates: June 2, 2005

Date
June 24, 2005
Author
Assistant Director
Form
CORRESP
Company
COLOR IMAGING INC (CIK 0000820906)

Letter

VIA FEDERAL EXPRESS AND EDGAR Mr. Daniel F. Duchovny Assistant Director Division of Corporation Finance U.S. Securities and Exchange Commission Mail Stop 0303 100 "F" Street, N.E. Washington, D.C. 20549 SCHEDULE 13E-3 FILED MAY 5, 2005-06-02 FILE NO. 005-59249

RE: COLOR IMAGING, INC. PRELIMINARY SCHEDULE 14A FILED MAY 5, 2005 FILE NO. 000-16450

Dear Mr. Duchovny:

On behalf of Color Imaging, Inc. ("Color Imaging" or the "Company"), we transmit for filing Color Imaging's responses to the Staff's letter of comment dated June 2, 2005. For your convenience, the comments contained in that letter are reprinted below in italics. Unless otherwise indicated, all page references are to the marked copy of the Schedule 14A (file no. 0-16450). Concurrently, we have filed an amendment to the Schedule 14A.

On behalf of the Company, we respectfully request confidential treatment under the Freedom of Information Act (the "FOIA") (5 U.S.C. ss. 552), pursuant to the provisions of 17 C.F.R. ss. 200.83, of the Actuary Report identified as confidential, which are being provided supplementally to the staff (collectively, the "Confidential Materials"). Further discussion of this confidential treatment request appears at the end of this letter.

SCHEDULE 13E-3

INTRODUCTION

1. Please revise the references to an "annual" meeting in this section and to a "special" meeting in Item 16(a)(i) to make them consistent.

RESPONSE:

We have revised the documents to reflect that this is the annual meeting.

<PAGE> Mr. Daniel F. Duchovny June 24, 2005 Page 2

2. Please revise the last sentence in the second paragraph of this section to avoid stating that a proxy statement is incorporated by reference into itself.

RESPONSE:

We have deleted this sentence as it is redundant with the information in the third paragraph.

3. We note that Mr. Jui-Chi Wang, Mr. Jui-Hung Wang and Mr. Jui-Kung Wang serve on your board of directors and share voting and dispositive authority with respect to the shares of your common stock held by General Plastic Industrial through Chi Fu Investment. Please advise us why each of those persons has not also been identified as a filing person in the Schedule 13E-3.

RESPONSE:

We have examined Rule 13E-3 and believe that these three directors, as well as Sueling Wang (see comment 4 below), are required to be listed as filing persons. These four individuals collectively control most of the common stock of the Company and comprise a majority of the board. We have added them as filing persons.

4. We note that Sueling Wang is a director of the company who will continue in that capacity after the reverse stock split and his beneficial ownership of shares of your common stock will be approximately 17%. As for Mr. Sueling Wang and any other of your directors and executive officers, please provide an analysis as to whether each is engaged in this going private transaction. For help in making this determination, please review Section II.D.3 of our Current Issues Outline, publicly available at our website at www.sec.gov.

RESPONSE:

See comment 3 above. We believe the four Wangs represent the group controlling the Company and the outcome of the transaction. The other directors and officers play a much smaller role in the major business decisions of the Company, and we believe they are not filing persons.

5. Each filing person must individually comply with the filing, dissemination, disclosure and signature requirements of Schedule 13E-3. Therefore, you will need to include all of the information required by Schedule 13E-3 and its instructions for any filing persons added in response to the preceding comments. For example, include a statement as to whether each person believes the Rule 13e-3 transaction to be fair to unaffiliated security holders and an analysis of the material factors upon which he relied in reaching such a conclusion. See Item 8 of Schedule 13E-3, Item 1014 of Regulation M-A and Question and Answer No. 5 of Exchange Act Release No. 34-17719 (April 13,1981). In this regard, the reasons for the transaction and the alternatives considered by these affiliates may be different than those of the company, and this fact should be reflected in the disclosure. In addition, be sure that each new filer signs the Schedule 13E-3 in his or her individual capacity.

RESPONSE:

We have added information regarding the filing persons at the "Position of the Wangs as to the Fairness of the Transaction" at pages 4 and 25. Each of these filing persons has signed the 13E-3.

<PAGE> Mr. Daniel F. Duchovny June 24, 2005 Page 3

6. Please note also that you must include the information required by Items 3, 5, 6, 10 and 11 of Schedule 13E-3 with respect to each executive officer and director of your corporation. For example, you need to provide all of this information with respect to Mr. Wilson. See General Instruction C to Schedule 13E-3. In addition, provide the disclosure required by Item 1005(a) with respect to the filing persons and each of your executive officers and directors.

RESPONSE:

There is disclosure about Mr. Wilson's employment arrangements under Executive Compensation at page 72 ("Overview" and "Base Salary"), page 73 ("Stock Based Incentive Plans") and page 76 ("Employment Agreements"). Other information about Mr. Wilson is included under the following headings: Interests of Certain Persons in Matters to be Acted Upon; Security Ownership of Management; Section 16 Compliance.

PRELIMINARY SCHEDULE 14A

GENERAL

7. Rule 14a-4(b)(1) requires you to separately break out on the proxy card each matter to be voted on. Separate matters may be cross-conditioned upon one another, such that one will not pass unless the other does. See the September 2004 interim supplement to the Division of Corporation Finance's Manual of Publicly Available Telephone Interpretations (available on our Web site). We believe you must present as separate matters: (i) each potential ratio for the reverse stock split; and (ii) potentially also the forward stock split. Please revise to allow shareholders to separately vote on each potential ratio for the reverse stock split and the forward split, or explain why, based on our telephone interpretation and the reasoning articulated in this comment, separation is not required. With respect to a separate vote on the forward stock split, if you choose to present your analysis, it should note whether state law and/or Color Imaging's governing instruments require a shareholder vote.

RESPONSE:

We believe that the reverse stock split proposal is a single proposal and does not require "unbundling" into separate matters for each ratio. In no event will there be more than one action taken in regard to the reverse split; there will be only one reverse split. The board is asking for authority to choose one from several ratios at which to do the single reverse split. A vote on multiple splits would not be meaningful, for instance, if the shareholders approved 2 out of the 3 ratios. There is no scenario under which the Board would implement 2 reverse splits.

This is different from the situation described in the September 2004 interim supplement. There the staff discusses a merger which then might also lead to a second change in, for instance, the charter or bylaws. The staff gives as an example a staggered board which was not previously in place at the acquired company before the merger. So in that case there would be a 1. merger, followed by, 2. change to a staggered board. Here there is only going to be one reverse split.

The Board explicitly is asking for the authority to choose the ratio after the meeting, without additional input or choice from the shareholders. To suggest that the shareholders have such a choice would be misleading. The shareholders cannot choose between one ratio or another, there either will be a reverse split or not. Once that determination is made, the Board will choose the ratio. The reason for not giving them the choice is not due to obstinacy on the part of the Board - rather the Company cannot achieve the benefits of the going private transaction unless the ratio can be adjusted to make sure that the transaction stays within the budgetary guidelines deemed prudent by the Board and at the same time cashes out the optimal number of small holdings. As explained elsewhere in the proxy statement, this is due to the anticipated problem of stockholders changing their positions from now until after the record date for the meeting but before the record date for the split, coupled with the Company's limited budget for effectuating the reverse split. If we make each of the reverse split

<PAGE> Mr. Daniel F. Duchovny June 24, 2005 Page 4

ratios a separate proposal and the stockholders could approve one, all or a combination of the proposals, the Board would still reserve the right to select among the approved proposals the one that in its judgment required the least cash expenditure while also cashing out the optimum number of small holders. If required to make each reverse split ratio a separate proposal, the Board could not assure that the proposal receiving the largest number of votes would be acted upon, since any such ratio approved by the stockholders may be one that exceeds the level of expenditure the Board has established as prudent and or may not cash out sufficient numbers of small holders. This may lead to an otherwise unnecessary abandonment of the Transaction. If the stockholders approved one or two of the ratios but not the others the Board may not be able to complete the transaction and achieve the benefits for the company. Regardless of the ratio chosen, any stockholders who are cashed out will receive the same amount per pre-split share, i.e. $1.10, so the choice of ratio does not have a financial impact on the individual stockholder.

We would also point out that there have been numerous companies which have presented reverse splits with multiple ratios as a single proposal. See e.g., the definitive proxy statements for First Virtual Communications Corp. (4/30/03), Panamerican Bancorp (3/6/03, Penton Media (4/28/03), WJ Communications, Inc. (6/24/03), Railworks (3/29/01), Point West Capital Corp. (3/23/01), Lightspan, Inc. (7/29/03), Loral Space & Communications, Ltd. (4/18/03). See also Stratus Properties, Inc. (3/29/01), Bestway, Inc. (4/15/05) and The Alpine Group, Inc. (11/04/04), where a reverse split was combined with a follow on forward split into a single proposal. While we realize that the staff is not bound by past filings, we think it is significant that counsel for many companies who have addressed this issue have concluded that it is a single proposal.

With respect to the forward stock split, we believe the Board has the authority to approve a forward stock split without stockholder approval, if the forward split was reformatted as stock dividend. Therefore we do not believe this should need to be presented to the stockholders as a separate matter. We could simply reformat it and remove the reference to the forward split from the proposal, and may be willing to do so if the staff feels strongly about this. If we removed if from the proposal we could describe it elsewhere in the proxy statement. However, we believe it gives a more complete picture of the proposal to leave it in the proposal as a unified plan of action, with the reverse split followed by a forward split at the inverse of the ratio selected for the forward split. In any event, the Board does not intend to complete a forward split unless it is in connection with a reverse split. Therefore, it is not particularly meaningful to present it as a separate matter to be acted upon.

8. Please include the legend required by Rule 13e-3(e)(1)(iii).

RESPONSE:

We have added this legend to the front cover.

9. Please include the form of letter of transmittal as an appendix to your proxy statement.

RESPONSE:

We have added the form of letter of transmittal as Exhibit D to the proxy statement.

<PAGE> Mr. Daniel F. Duchovny June 24, 2005 Page 5

SUMMARY TERM SHEET - PAGE 3

10. It appears from the subsection entitled "Voting Information" that the approval of proposal 1 is assured. Please state affirmatively that approval is assured here and throughout the proxy statement.

RESPONSE:

We have added this statement on page 1 in the "Stock Splits Proposal, at page 4 "Voting Informatin,"in paragraph two of the Q&A "How will the Board Select the Reverse Stock Split Ratio" at page 12, at page 16 in Q&A "What are the Approval Requirements for the Stock Splits Proposal?" and at page 20 "Fairness of the Stock Splits."

11. We note your reference to the Private Securities Litigation Reform Act of 1995 in the "Cautionary Notice" subsection. The safe harbor for forward looking statements provided in the Reform Act does not apply to statements made in connection with a going private transaction. See Sec. 21E(b)(1)(E) of the Securities Exchange Act of 1934. Revise your proxy statement to delete the reference to the Reform Act, or revise to state explicitly that its

Show Raw Text
<DOCUMENT>
<TYPE>CORRESP
<SEQUENCE>1
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<TEXT>
                            ARNALL GOLDEN GREGORY LLP
                                 171 17TH STREET, NW
                                   SUITE 2100
                                ATLANTA, GA 30363

                                                      Direct phone: 404.873.8706
                                                        Direct fax: 404.873.8707
                                                      E-mail: robert.dow@agg.com
                                                                     www.agg.com

                                  June 24, 2005

VIA FEDERAL EXPRESS AND EDGAR

Mr. Daniel F. Duchovny
Assistant Director
Division of Corporation Finance
U.S. Securities and Exchange Commission
Mail Stop 0303
100 "F" Street, N.E.
Washington, D.C. 20549

           RE:    COLOR IMAGING, INC.
                  PRELIMINARY SCHEDULE 14A
                  FILED MAY 5, 2005
                  FILE NO. 000-16450

                  SCHEDULE 13E-3
                  FILED MAY 5, 2005-06-02
                  FILE NO. 005-59249

Dear Mr. Duchovny:

     On behalf of Color Imaging,  Inc.  ("Color  Imaging" or the "Company"),  we
transmit for filing Color  Imaging's  responses to the Staff's letter of comment
dated June 2, 2005. For your convenience,  the comments contained in that letter
are reprinted below in italics. Unless otherwise indicated,  all page references
are to the marked copy of the Schedule 14A (file no. 0-16450).  Concurrently, we
have filed an amendment to the Schedule 14A.

     On behalf of the Company, we respectfully  request  confidential  treatment
under the Freedom of Information Act (the "FOIA") (5 U.S.C.  ss. 552),  pursuant
to the provisions of 17 C.F.R. ss. 200.83,  of the Actuary Report  identified as
confidential,   which   are   being   provided   supplementally   to  the  staff
(collectively,   the  "Confidential  Materials").  Further  discussion  of  this
confidential treatment request appears at the end of this letter.

SCHEDULE 13E-3

INTRODUCTION

1.   Please revise the references to an "annual"  meeting in this section and to
     a "special" meeting in Item 16(a)(i) to make them consistent.

     RESPONSE:

     We have revised the documents to reflect that this is the annual meeting.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   June 24, 2005
                                                                          Page 2

2.   Please revise the last sentence in the second  paragraph of this section to
     avoid  stating that a proxy  statement is  incorporated  by reference  into
     itself.

     RESPONSE:

     We have deleted this sentence as it is redundant  with the  information  in
     the third paragraph.

3.   We note that Mr.  Jui-Chi Wang,  Mr.  Jui-Hung  Wang and Mr.  Jui-Kung Wang
     serve on your board of directors and share voting and dispositive authority
     with  respect to the shares of your  common  stock held by General  Plastic
     Industrial  through Chi Fu  Investment.  Please advise us why each of those
     persons has not also been  identified  as a filing  person in the  Schedule
     13E-3.

     RESPONSE:

     We have examined Rule 13E-3 and believe that these three directors, as well
     as Sueling Wang (see comment 4 below),  are required to be listed as filing
     persons.  These four  individuals  collectively  control most of the common
     stock of the  Company and  comprise a majority of the board.  We have added
     them as filing persons.

4.   We note that Sueling Wang is a director of the company who will continue in
     that capacity after the reverse stock split and his beneficial ownership of
     shares of your common stock will be  approximately  17%. As for Mr. Sueling
     Wang and any other of your directors and executive officers, please provide
     an  analysis  as  to  whether  each  is  engaged  in  this  going   private
     transaction.  For help in making this determination,  please review Section
     II.D.3 of our Current Issues Outline,  publicly available at our website at
     www.sec.gov.

     RESPONSE:

     See  comment  3 above.  We  believe  the four  Wangs  represent  the  group
     controlling  the  Company  and the  outcome of the  transaction.  The other
     directors  and  officers  play a much  smaller  role in the major  business
     decisions of the Company, and we believe they are not filing persons.

5.   Each filing person must individually comply with the filing, dissemination,
     disclosure and signature  requirements  of Schedule 13E-3.  Therefore,  you
     will need to include all of the information  required by Schedule 13E-3 and
     its  instructions for any filing persons added in response to the preceding
     comments.  For  example,  include a  statement  as to whether  each  person
     believes the Rule 13e-3  transaction  to be fair to  unaffiliated  security
     holders  and an analysis of the  material  factors  upon which he relied in
     reaching  such a  conclusion.  See Item 8 of Schedule  13E-3,  Item 1014 of
     Regulation  M-A and  Question  and Answer No. 5 of Exchange Act Release No.
     34-17719 (April 13,1981).  In this regard,  the reasons for the transaction
     and the  alternatives  considered by these affiliates may be different than
     those of the company,  and this fact should be reflected in the disclosure.
     In addition, be sure that each new filer signs the Schedule 13E-3 in his or
     her individual capacity.

     RESPONSE:

     We have added information  regarding the filing persons at the "Position of
     the Wangs as to the Fairness of the Transaction" at pages 4 and 25. Each of
     these  filing  persons  has signed the 13E-3.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   June 24, 2005
                                                                          Page 3

6.   Please note also that you must include the information required by Items 3,
     5, 6, 10 and 11 of Schedule  13E-3 with respect to each  executive  officer
     and director of your corporation.  For example,  you need to provide all of
     this information with respect to Mr. Wilson.  See General  Instruction C to
     Schedule  13E-3.  In  addition,  provide  the  disclosure  required by Item
     1005(a)  with  respect to the  filing  persons  and each of your  executive
     officers and directors.

     RESPONSE:

     There is  disclosure  about  Mr.  Wilson's  employment  arrangements  under
     Executive  Compensation at page 72 ("Overview" and "Base Salary"),  page 73
     ("Stock  Based  Incentive  Plans") and page 76  ("Employment  Agreements").
     Other  information  about  Mr.  Wilson  is  included  under  the  following
     headings:  Interests  of  Certain  Persons  in  Matters  to be Acted  Upon;
     Security Ownership of Management; Section 16 Compliance.

PRELIMINARY SCHEDULE 14A

GENERAL

7.   Rule  14a-4(b)(1)  requires you to  separately  break out on the proxy card
     each matter to be voted on. Separate matters may be cross-conditioned  upon
     one  another,  such that one will not pass unless the other  does.  See the
     September 2004 interim supplement to the Division of Corporation  Finance's
     Manual of Publicly Available  Telephone  Interpretations  (available on our
     Web  site).  We believe  you must  present as  separate  matters:  (i) each
     potential ratio for the reverse stock split;  and (ii) potentially also the
     forward stock split. Please revise to allow shareholders to separately vote
     on each potential  ratio for the reverse stock split and the forward split,
     or explain why,  based on our  telephone  interpretation  and the reasoning
     articulated in this comment,  separation is not required. With respect to a
     separate  vote on the forward  stock  split,  if you choose to present your
     analysis, it should note whether state law and/or Color Imaging's governing
     instruments require a shareholder vote.

     RESPONSE:

     We believe that the reverse stock split  proposal is a single  proposal and
     does not require  "unbundling"  into separate matters for each ratio. In no
     event  will there be more than one  action  taken in regard to the  reverse
     split;  there  will be only one  reverse  split.  The board is  asking  for
     authority  to choose  one from  several  ratios  at which to do the  single
     reverse  split.  A vote on multiple  splits  would not be  meaningful,  for
     instance,  if the shareholders  approved 2 out of the 3 ratios. There is no
     scenario under which the Board would implement 2 reverse splits.

     This is  different  from the  situation  described  in the  September  2004
     interim  supplement.  There the staff  discusses a merger  which then might
     also lead to a second change in, for instance,  the charter or bylaws.  The
     staff gives as an example a staggered  board  which was not  previously  in
     place at the  acquired  company  before the  merger.  So in that case there
     would be a 1.  merger,  followed by, 2. change to a staggered  board.  Here
     there is only going to be one reverse split.

     The Board  explicitly is asking for the authority to choose the ratio after
     the meeting,  without additional input or choice from the shareholders.  To
     suggest that the shareholders  have such a choice would be misleading.  The
     shareholders cannot choose between one ratio or another,  there either will
     be a reverse split or not. Once that  determination is made, the Board will
     choose the ratio.  The reason for not giving  them the choice is not due to
     obstinacy on the part of the Board - rather the Company  cannot achieve the
     benefits of the going private  transaction unless the ratio can be adjusted
     to make sure that the  transaction  stays within the  budgetary  guidelines
     deemed  prudent by the Board and at the same time  cashes  out the  optimal
     number of small holdings.  As explained  elsewhere in the proxy  statement,
     this is due to the  anticipated  problem  of  stockholders  changing  their
     positions  from now until  after the record date for the meeting but before
     the record date for the split,  coupled with the Company's  limited  budget
     for  effectuating  the reverse split.  If we make each of the reverse split

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   June 24, 2005
                                                                          Page 4

     ratios a separate proposal and the stockholders could approve one, all or a
     combination  of the  proposals,  the Board would still reserve the right to
     select among the approved  proposals the one that in its judgment  required
     the least cash  expenditure  while also  cashing out the optimum  number of
     small  holders.  If  required to make each  reverse  split ratio a separate
     proposal,  the Board  could not  assure  that the  proposal  receiving  the
     largest number of votes would be acted upon,  since any such ratio approved
     by the  stockholders  may be one that exceeds the level of expenditure  the
     Board has established as prudent and or may not cash out sufficient numbers
     of small holders. This may lead to an otherwise unnecessary  abandonment of
     the Transaction.  If the stockholders approved one or two of the ratios but
     not the others the Board may not be able to complete  the  transaction  and
     achieve the benefits for the company.  Regardless of the ratio chosen,  any
     stockholders  who are cashed out will receive the same amount per pre-split
     share,  i.e. $1.10, so the choice of ratio does not have a financial impact
     on the individual stockholder.

     We would also point out that there have been numerous  companies which have
     presented  reverse splits with multiple  ratios as a single  proposal.  See
     e.g., the  definitive  proxy  statements  for First Virtual  Communications
     Corp. (4/30/03),  Panamerican Bancorp (3/6/03,  Penton Media (4/28/03),  WJ
     Communications,  Inc. (6/24/03),  Railworks  (3/29/01),  Point West Capital
     Corp. (3/23/01),  Lightspan, Inc. (7/29/03),  Loral Space & Communications,
     Ltd. (4/18/03). See also Stratus Properties, Inc. (3/29/01),  Bestway, Inc.
     (4/15/05) and The Alpine Group, Inc. (11/04/04),  where a reverse split was
     combined  with a follow on forward split into a single  proposal.  While we
     realize  that  the  staff  is not  bound  by past  filings,  we think it is
     significant  that counsel for many  companies who have addressed this issue
     have concluded that it is a single proposal.

     With  respect to the  forward  stock  split,  we believe  the Board has the
     authority to approve a forward stock split without stockholder approval, if
     the forward split was  reformatted as stock  dividend.  Therefore we do not
     believe this should need to be presented to the  stockholders as a separate
     matter. We could simply reformat it and remove the reference to the forward
     split from the  proposal,  and may be  willing to do so if the staff  feels
     strongly  about this. If we removed if from the proposal we could  describe
     it elsewhere in the proxy  statement.  However,  we believe it gives a more
     complete  picture of the  proposal to leave it in the proposal as a unified
     plan of action,  with the reverse split  followed by a forward split at the
     inverse of the ratio  selected  for the forward  split.  In any event,  the
     Board  does  not  intend  to  complete  a  forward  split  unless  it is in
     connection  with  a  reverse  split.  Therefore,  it  is  not  particularly
     meaningful to present it as a separate matter to be acted upon.

8.   Please include the legend required by Rule 13e-3(e)(1)(iii).

     RESPONSE:

     We have added this legend to the front cover.

9.   Please  include  the form of letter of  transmittal  as an appendix to your
     proxy statement.

     RESPONSE:

     We have added the form of letter of  transmittal  as Exhibit D to the proxy
     statement.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   June 24, 2005
                                                                          Page 5

SUMMARY TERM SHEET - PAGE 3

10.  It appears  from the  subsection  entitled  "Voting  Information"  that the
     approval of proposal 1 is assured. Please state affirmatively that approval
     is assured here and throughout the proxy statement.

     RESPONSE:

     We have added this  statement on page 1 in the "Stock Splits  Proposal,  at
     page 4 "Voting Informatin,"in  paragraph two of the Q&A "How will the Board
     Select the Reverse  Stock Split  Ratio" at page 12, at page 16 in Q&A "What
     are the Approval  Requirements for the Stock Splits  Proposal?" and at page
     20 "Fairness of the Stock Splits."

11.  We note your reference to the Private  Securities  Litigation Reform Act of
     1995 in the  "Cautionary  Notice"  subsection.  The safe harbor for forward
     looking statements  provided in the Reform Act does not apply to statements
     made in connection with a going private transaction.  See Sec. 21E(b)(1)(E)
     of the  Securities  Exchange  Act of 1934.  Revise your proxy  statement to
     delete the reference to the Reform Act, or revise to state  explicitly that
     its