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SEC Company Response from COLOR IMAGING INC (CIK 0000820906) — Aug 4, 2005

COLOR IMAGING INC (CIK 0000820906)
Date: Aug. 4, 2005 · CIK: 0000820906 · Accession: 0000914062-05-000520

AI Filing Summary & Sentiment

File numbers found in text: 000-16450

Referenced dates: July 28, 2005

Date
August 4, 2005
Author
Not clearly detected
Form
CORRESP
Company
COLOR IMAGING INC (CIK 0000820906)

Letter

VIA FACSIMILE, FEDERAL EXPRESS AND EDGAR Mr. Daniel F. Duchovny Attorney-Advisor Office of Mergers & Acquisitions U.S. Securities and Exchange Commission Mail Stop 362 100 "F" Street, N.E. Washington, D.C. 20549-3628 AMENDMENT NO. 2 TO SCHEDULE 13E-3 FILED JULY 22, 2005 FILE NO. 005-59249

RE: COLOR IMAGING, INC. AMENDMENT NO. 2 TO PRELIMINARY SCHEDULE 14A FILED JULY 22, 2005 FILE NO. 000-16450

Dear Mr. Duchovny:

On behalf of Color Imaging, Inc. ("Color Imaging" or the "Company"), we transmit for filing Color Imaging's responses to the Staff's letter of comment dated July 28, 2005. For your convenience, the comments contained in that letter are reprinted below in italics. Unless otherwise indicated, all page references are to the Schedule 14A (file no. 0-16450). If you concur with our approach to the comments, we will promptly file an amendment to the Schedule 14A.

PRELIMINARY SCHEDULE 14A

Discounted Cash Flow Method, page 37

1. Please tell us why you listed a ratio of 500,000:1 below the table at the top of page 38. Since this ratio is not being proposed, it appears that it should be deleted.

<PAGE> Mr. Daniel F. Duchovny August 4, 2005 Page 2

RESPONSE:

We will remove this ratio from the table at page 38.

2. We reissue comment 15 in our July 12 letter and comment 43 from our June 6 letter. Revise this section to show, for example, how CVG used the data in the table on page 38 to estimate that the indicated range of the equity value per share in the stand-alone discounted cash flow analysis ranges from $0.89 to $1.56 per share. Obtain the figures how the information included in the financial projections tables resulted in the values already disclosed.

Initial comment 15 from the Staff's letter of July 12, 2005: We reissue comment 43. Revise this section to show how the information included in the financial projections tables resulted in the values already disclosed.

Initial comment 43 from the Staff's letter of June 6, 2005: Please revise to disclose the data underlying the results described in each analysis and to show how that information resulted in the values already disclosed. Please apply this comment to every CVG analysis disclosed.

RESPONSE:

Attached are two tables to illustrate the calculation of the equity values using the 14% weighted average cost of capital (one table for stand-alone basis and one for the reverse stock split basis). We propose to add the tables, one to the "Discounted Cash flow Analysis - Stand-Alone Basis" section at page 39 and the other to the "Discounted Cash Flow - Reverse Stock Split Basis" section at page 40. The new table would be placed before the table that now appears showing all the equity values. (The attached tables are in excel spreadsheets and would be re-formatted slightly to fit neatly into the proxy statement document.) There would be a lead in paragraph for each table as follows:

The table below illustrates how CVG calculated the equity value per share using the estimated cash flows shown above at "Discounted Cash Flow Method" and the estimated weighted average cost of capital of 14%. (CVG used a similar methodology to calculate the equity value per share using estimated weighted average cost of capital for 15%, 16%, 17% and 21%.)

In addition, the "Discounted Cash Flow - Reverse Stock Split Basis" section would have the following explanation:

This table illustrates the calculation assumes a reverse split ratio of 1-for-1500. CVG reperformed the calculations using additional ratios of one for 2500, 5000, and 500,000, and considered all of these results in its evaluation of the equity values.

3. We reissue comment 16. We note that disclosure added in response to that comment does not include the substance of your response to comment 44 in our June 6 letter.

<PAGE> Mr. Daniel F. Duchovny August 4, 2005 Page 3

Initial comment 16 from the Staff's letter of June 6, 2005: Please disclose the substance of your response to comment 44.

RESPONSE:

The proxy statement as filed already contains at page 40 the following sentence from our prior response: "CVG prepared the resulting range of values in order to gain insight into the sensitivity of the analysis to estimates of the market based cost of capital and the estimates[d] terminal value multiples[,] and [the analysis] does not represent a statistical sample of value estimates." We propose to make the corrections indicated in the foregoing brackets and to add the following language thereto in the proxy statement at page 40:

CVG considered a range of cost of capital estimates and exit multiple estimates in its discounted cash flow analysis as a means of illustrating a range of possible values. CVG did not consider any single method or result in reaching its opinion but instead considered many factors and other methods that when taken together supported its opinion. With respect to the results of the discounted cash flow approach CVG considered the Company's historic performance compared to budget/forecast and the risk inherent in management's projections, particularly the significant reliance on color toner products yet to be perfected or developed, when considering the results of the discounted cash flow method.

Please review these proposed changes at your earliest convenience and contact me to let me know if they address your concerns. You may contact me at (404) 873-8706.

Very truly yours,
ARNALL GOLDEN GREGORY LLP

Show Raw Text
<DOCUMENT>
<TYPE>CORRESP
<SEQUENCE>1
<FILENAME>filename1.txt
<TEXT>
                            ARNALL GOLDEN GREGORY LLP
                                 171 17TH STREET, NW
                                   SUITE 2100
                                ATLANTA, GA 30363

                                                      Direct phone: 404-873-8706
                                                        Direct fax: 404-873-8707
                                                      E-mail: Robert.Dow@agg.com
                                                                     www.agg.com

                                 August 4, 2005

VIA FACSIMILE, FEDERAL EXPRESS AND EDGAR

Mr. Daniel F. Duchovny
Attorney-Advisor
Office of Mergers & Acquisitions
U.S. Securities and Exchange Commission
Mail Stop 362
100 "F" Street, N.E.
Washington, D.C. 20549-3628

     RE:    COLOR IMAGING, INC.
            AMENDMENT NO. 2 TO PRELIMINARY SCHEDULE 14A
            FILED JULY 22, 2005
            FILE NO. 000-16450

            AMENDMENT NO. 2 TO SCHEDULE 13E-3
            FILED JULY 22, 2005
            FILE NO. 005-59249

Dear Mr. Duchovny:

     On behalf of Color Imaging,  Inc.  ("Color  Imaging" or the "Company"),  we
transmit for filing Color  Imaging's  responses to the Staff's letter of comment
dated July 28, 2005. For your convenience, the comments contained in that letter
are reprinted below in italics. Unless otherwise indicated,  all page references
are to the Schedule 14A (file no.  0-16450).  If you concur with our approach to
the comments, we will promptly file an amendment to the Schedule 14A.

PRELIMINARY SCHEDULE 14A

Discounted Cash Flow Method, page 37

1.   Please tell us why you listed a ratio of  500,000:1  below the table at the
     top of page 38. Since this ratio is not being proposed,  it appears that it
     should be deleted.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                  August 4, 2005
                                                                          Page 2

     RESPONSE:

     We will remove this ratio from the table at page 38.

2.   We reissue  comment 15 in our July 12 letter and comment 43 from our June 6
     letter.  Revise this section to show, for example, how CVG used the data in
     the table on page 38 to  estimate  that the  indicated  range of the equity
     value per share in the  stand-alone  discounted  cash flow analysis  ranges
     from  $0.89 to $1.56 per  share.  Obtain the  figures  how the  information
     included in the financial projections tables resulted in the values already
     disclosed.

     Initial  comment 15 from the Staff's  letter of July 12,  2005:  We reissue
     comment 43. Revise this section to show how the information included in the
     financial projections tables resulted in the values already disclosed.

     Initial  comment 43 from the Staff's letter of June 6, 2005:  Please revise
     to disclose the data underlying the results  described in each analysis and
     to show how that  information  resulted  in the values  already  disclosed.
     Please apply this comment to every CVG analysis disclosed.

     RESPONSE:

     Attached are two tables to illustrate the  calculation of the equity values
     using the 14% weighted  average cost of capital (one table for  stand-alone
     basis and one for the  reverse  stock split  basis).  We propose to add the
     tables,  one to the  "Discounted  Cash flow Analysis -  Stand-Alone  Basis"
     section  at page 39 and the  other to the  "Discounted  Cash Flow - Reverse
     Stock Split Basis" section at page 40. The new table would be placed before
     the table that now appears  showing all the equity  values.  (The  attached
     tables are in excel spreadsheets and would be re-formatted  slightly to fit
     neatly  into  the  proxy  statement  document.)  There  would  be a lead in
     paragraph for each table as follows:

          The table below  illustrates  how CVG  calculated the equity value per
          share using the estimated cash flows shown above at  "Discounted  Cash
          Flow  Method" and the  estimated  weighted  average cost of capital of
          14%. (CVG used a similar methodology to calculate the equity value per
          share using estimated  weighted  average cost of capital for 15%, 16%,
          17% and 21%.)

     In addition, the "Discounted Cash Flow - Reverse Stock Split Basis" section
     would have the following explanation:

          This table  illustrates the calculation  assumes a reverse split ratio
          of 1-for-1500.  CVG  reperformed  the  calculations  using  additional
          ratios of one for 2500, 5000, and 500,000, and considered all of these
          results in its evaluation of the equity values.

3.   We reissue  comment 16. We note that  disclosure  added in response to that
     comment does not include the  substance  of your  response to comment 44 in
     our June 6 letter.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                  August 4, 2005
                                                                          Page 3

     Initial comment 16 from the Staff's letter of June 6, 2005:
     Please disclose the substance of your response to comment 44.

     RESPONSE:

     The proxy  statement  as filed  already  contains at page 40 the  following
     sentence from our prior  response:  "CVG  prepared the  resulting  range of
     values in order to gain  insight  into the  sensitivity  of the analysis to
     estimates of the market based cost of capital and the estimates[d] terminal
     value  multiples[,]  and [the  analysis]  does not  represent a statistical
     sample of value estimates." We propose to make the corrections indicated in
     the  foregoing  brackets and to add the following  language  thereto in the
     proxy statement at page 40:

          CVG considered a range of cost of capital  estimates and exit multiple
          estimates  in  its  discounted  cash  flow  analysis  as  a  means  of
          illustrating  a range of possible  values.  CVG did not  consider  any
          single method or result in reaching its opinion but instead considered
          many factors and other methods that when taken together  supported its
          opinion.  With  respect  to the  results of the  discounted  cash flow
          approach CVG considered the Company's historic performance compared to
          budget/forecast  and the risk  inherent in  management's  projections,
          particularly  the significant  reliance on color toner products yet to
          be  perfected  or  developed,  when  considering  the  results  of the
          discounted cash flow method.

     Please  review these  proposed  changes at your  earliest  convenience  and
contact me to let me know if they address your  concerns.  You may contact me at
(404) 873-8706.

                                              Very truly yours,

                                              ARNALL GOLDEN GREGORY LLP

                                              /s/ Robert F. Dow
                                              Robert F. Dow

cc:  Christina Chalk, Esq. (Mail Stop 03-09)
     Morris E. Van Asperen, Color Imaging
     T. Clark Fitzgerald III, Esq.

<PAGE>

<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------------------------------
COLOR IMAGING, INC.

DISCOUNTED CASH FLOW METHOD - 14% WACC - STAND ALONE
------------------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>            <C>           <C>          <C>           <C>

                                                      Interim Cash Flows
----------------------------------------------------------------------------------------------------------------------------
                                                      12 Months     12 Months     12 Months     12 Months     12 Months
                                                         Ending        Ending        Ending        Ending        Ending
                                                       12/31/05      12/31/06      12/31/07      12/31/08      12/31/09
----------------------------------------------------------------------------------------------------------------------------
     NET CASH FLOW                                    $ 155,968     $ 493,902     $ 721,050   $ 1,091,147    $1,445,339
----------------------------------------------------------------------------------------------------------------------------
     Adjusted Partial Period Debt-Free Cash Flow
     For Period Beginning:  February 02, 2005           142,294

 EBITDA
MVIC/EBITDA Capitalization Multiple
Terminal Value

Discount Rate                                             14.0%
Years to Discount                                          0.46          1.41          2.41          3.41          4.41
Discount Factor                                          0.9415        0.8313        0.7292        0.6397        0.5611
----------------------------------------------------------------------------------------------------------------------------
Present Values                                          133,970       410,581       525,790       698,007       810,980

Sum of Present Values of Interim Cash Flows           2,579,327     2,579,327     2,579,327
Present Value of Terminal Value                      12,813,370    15,376,044    17,938,718
Plus: Adjustments                                     2,097,428     2,097,428     2,097,428
------------------------------------------------------------------------------------------------------------------------------------
   Business Enterprise Value                         17,490,125    20,052,799    22,615,473

Minus: Capitalization Financing (Term Debt)           2,804,325     2,804,325     2,804,325
------------------------------------------------------------------------------------------------------------------------------------
   Equity Value                                      14,685,800    17,248,474    19,811,148

Rounded Equity Value                               $ 14,700,000  $ 17,200,000  $ 19,800,000
====================================================================================================================================
Assumed Shares Outstanding                           12,690,305    12,690,305    12,690,305
Per Share Value                                    $       1.16  $       1.36  $       1.56

                                                            Terminal Value
-------------------------------------------------------------------------------------------------
                                                          12 Months     12 Months     12 Months
                                                             Ending        Ending        Ending
                                                           12/31/09      12/31/09      12/31/09
-------------------------------------------------------------------------------------------------
     NET CASH FLOW
-------------------------------------------------------------------------------------------------
     Adjusted Partial Period Debt-Free Cash Flow
     For Period Beginning:  February 02, 2005

 EBITDA                                                 $ 4,567,232   $ 4,567,232   $ 4,567,232
MVIC/EBITDA Capitalization Multiple                             5.0           6.0           7.0
Terminal Value                                         $ 22,836,161  $ 27,403,393  $ 31,970,625

Discount Rate
Years to Discount                                              4.41          4.41          4.41
Discount Factor                                              0.5611        0.5611        0.5611
-------------------------------------------------------------------------------------------------
Present Values                                           12,813,370    15,376,044    17,938,718
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------------------------------
EXHIBIT E-2

COLOR IMAGING, INC.

 DISCOUNTED CASH FLOW METHOD - 14% WACC - PRIVATE Reverse Split 1500-1
------------------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>           <C>         <C>         <C>         <C>

                                                  Interim Cash Flows
------------------------------------------------------------------------------------------------------------------------------------

                                                 12 Months    12 Months   12 Months   12 Months    12 Months
                                                    Ending       Ending      Ending      Ending       Ending
                                                  12/31/05     12/31/06    12/31/07    12/31/08     12/31/09
------------------------------------------------------------------------------------------------------------------------------------
          NET CASH FLOW                          $ 155,968    $ 574,602   $ 801,750 $ 1,171,847  $ 1,526,039
------------------------------------------------------------------------------------------------------------------------------------
          Adjusted Partial Period Debt-Free Cash Flow
          For Period Beginning:  February 02, 2005 142,294
 EBITDA
MVIC/EBITDA Capitalization Multiple
------------------------------------------------------------------------------------------------------------------------------------
Terminal Value

Discount Rate                                        14.0%
Years to Discount                                     0.46         1.41        2.41        3.41         4.41
Discount Factor                                     0.9415       0.8313      0.7292      0.6397       0.5611
------------------------------------------------------------------------------------------------------------------------------------
Present Values                                     133,970      477,667     584,636     749,631      856,260

Sum of Present Values of Interim Cash Flows      2,802,164    2,802,164   2,802,164
Present Value of Terminal Value                 13,190,710   15,828,852  18,466,994
Plus: Adjustments                                1,769,350    1,769,350   1,769,350
------------------------------------------------------------------------------------------------------------------------------------
   Business Enterprise Value                    17,762,223   20,400,365  23,038,507

Minus: Capitalization Financing (Term Debt)      2,804,325    2,804,325   2,804,325
------------------------------------------------------------------------------------------------------------------------------------

   Equity Value                                 14,957,898   17,596,040  20,234,182

Rounded Equity Value                           $ 15,000,000$ 17,600,000 $ 20,200,000
====================================================================================================================================
Assumed Shares Outstanding                      12,614,201   12,614,201  12,614,201
Per Share Value                                     $ 1.19       $ 1.40      $ 1.60

                                                        Terminal Value
----------------------------------------------------------------------------------------
          NET CASH FLOW
----------------------------------------------------------------------------------------