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SEC Company Response from COLOR IMAGING INC (CIK 0000820906) — Jul 22, 2005

COLOR IMAGING INC (CIK 0000820906)
Date: July 22, 2005 · CIK: 0000820906 · Accession: 0000914062-05-000472

AI Filing Summary & Sentiment

File numbers found in text: 000-16450

Referenced dates: July 12, 2005

Date
July 22, 2005
Author
Assistant Director
Form
CORRESP
Company
COLOR IMAGING INC (CIK 0000820906)

Letter

VIA FEDERAL EXPRESS AND EDGAR Mr. Daniel F. Duchovny Assistant Director Division of Corporation Finance U.S. Securities and Exchange Commission Mail Stop 362 100 "F" Street, N.E. Washington, D.C. 20549 AMENDMENT NO. 2 TO SCHEDULE 13E-3 FILED JULY 22, 2005 FILE NO. 005-59249

RE: COLOR IMAGING, INC. AMENDMENT NO. 2 TO PRELIMINARY SCHEDULE 14A FILED JULY 22, 2005 FILE NO. 000-16450

Dear Mr. Duchovny:

On behalf of Color Imaging, Inc. ("Color Imaging" or the "Company"), we transmit for filing Color Imaging's responses to the Staff's letter of comment dated July 12, 2005. For your convenience, the comments contained in that letter are reprinted below in italics. Unless otherwise indicated, all page references are to the marked copy of the Schedule 14A (file no. 0-16450). Concurrently, we have filed an amendment to the Schedule 14A.

SCHEDULE 13E-3 INTRODUCTION

1. We reissue comment 6. Please include the information required by Item 1003(c) for Mr. Wilson.

Initial comment 6 from the Staff's letter of June 6, 2005:

<PAGE>

Mr. Daniel F. Duchovny July 22, 2005 Page 2

Please note also that you must include the information required by Items 3, 5, 6, 10 and 11 of Schedule 13E-3 with respect to each executive officer and director of your corporation. For example, you need to provide all of this information with respect to Mr. Wilson. See General Instruction C to Schedule 13E-3. In addition, provide the disclosure required by Item 1005(a) with respect to the filing persons and each of your executive officers and directors.

RESPONSE:

Mr. Wilson's biographical information has been added to the Schedule 13E-3. The Schedule 13E-3 also includes a general statement, for all the directors, and officers addressing the matters in Item 1003(c)(3)-(4).

Item 16. Exhibits

2. We note that you have requested confidential treatment for certain exhibits. We will review and provide comments on your request separately. All comments concerning your confidential treatment request must be resolved prior to mailing your proxy statement.

RESPONSE:

We have noted your comment. Please let us know when to expect the comments on the confidential treatment request.

3. Please provide us with an unredacted copy of exhibit (c)(ii).

RESPONSE:

An unredacted copy was filed with the SEC on June 24 but we neglected to send you a courtesy copy. We apologize for this oversight. An additional unredacted copy was forwarded to Mr. Duchovny via overnight delivery on July 20.

PRELIMINARY SCHEDULE 14A GENERAL

4. We reissue comment 7 with respect to each potential ratio for the reverse stock split. Revise your proxy statement and proxy card to allow shareholders to separately vote on each potential ratio for the reverse stock split. See Section II.H of Release 34-31326 (October 16, 1992).

Initial comment 7 from the Staff's letter of June 6, 2005: Rule 14a-4(b)(1) requires you to separately break out on the proxy card each matter to be voted on. Separate matters may be cross-conditioned upon one another, such that one will not pass unless the other does. See the September 2004 interim supplement to the Division of Corporation Finance's Manual of Publicly Available Telephone Interpretations (available on our Web site). We believe you must present as separate matters: (i) each potential ratio for the reverse stock split; and (ii) potentially also the forward stock split. Please revise to allow shareholders to separately vote on each potential ratio for the reverse stock split and the forward split, or

<PAGE> Mr. Daniel F. Duchovny July 22, 2005 Page 3

explain why, based on our telephone interpretation and the reasoning articulated in this comment, separation is not required. With respect to a separate vote on the forward stock split, if you choose to present your analysis, it should note whether state law and/or Color Imaging's governing instruments require a shareholder vote.

RESPONSE:

We have revised the proxy statement and the proxy card to allow for a separate vote for each ratio.

Special Factors, page 6

5. We reissue comment 12 with respect to the section "Background of the stock splits." We note this section is not included under the Special Factors.

Initial comment 12 from the Staff's letter of June 6, 2005: Please reorganize your filing so that all of the disclosures required by Items 7, 8 and 9 of Schedule 13E-3 is in the Special Factors section and avoid duplication of your disclosure to the extent possible. We note, for example, the section "Background of the stock splits" is not included under the Special Factors, and the subsections "Reasons for the stock splits" and "Did the board consider any disadvantages?" within the Special Factors appear to be duplicative.

RESPONSE:

We have moved this section under the Special Factors heading.

How will the board select the reverse split ratio? page 11

6. We reissue comment 17. We note your response directed us to revised disclosure in this section but we are unable to find a discussion of the issues described in our prior comment.

Initial comment 17 from the Staff's letter of June 6, 2005: The circumstances under which the board may choose to abandon the going private transaction despite shareholder approval are material and should be described with as much specificity as possible in the Summary Term Sheet section.

RESPONSE:

We apologize, we directed you to the wrong Q&A. There is a separate Q&A entitled "Is there a possibility that the Board will not go forward with the Stock Splits even if the stockholders approve the proposal," which now appears at page 12. This one includes bullet points with factors. In addition on page 2 there are four numbered items outlining circumstances under which the proposal may be abandoned.

<PAGE> Mr. Daniel F. Duchovny July 22, 2005 Page 4

7. We note footnote 4 is included in the table in this section but it is not explained. Please revise.

RESPONSE:

This reference was an error so we removed it from the table on page 12.

Is there a possibility that the board will not complete the stock splits? page

8. Please revise the second sentence in the third full paragraph of this section to clarify its meaning.

RESPONSE:

We clarified the sentence at page 12. In addition, per the telephone conversation with the staff on July 18, we have clarified the sentence regarding the stock options, at page 33.

9. In the last paragraph on this section, it appears that you are not currently in compliance with the traditional leverage ratio on your credit facility; you disclose that this ratio should be 1:1 but your ratio as of March 31, 2005 is .42:1. We note, however, the implication in the last sentence of this section that you are in compliance with the ratio. Please clarify this apparent discrepancy. If you are not in compliance with the credit facility covenant, please state so and describe how such non-compliance will affect your ability to pay the consideration to shareholders who will be cashed out as a result of the reverse stock split. Make any related revisions, as necessary, under the caption "Stock Splits Proposal" in the Summary Term Sheet.

RESPONSE:

This disclosure has been further updated based upon the proposal of the lender to require a traditional leverage ratio of 2 to 1 (we deleted the reference to a possible 1 to 1 ratio), and Color Imaging is in compliance because the 2 to 1 requirement is a maximum limit. In other words, the .42 previously disclosed and the current .45, are in each case less than 2, so it meets the requirement. At page 12 we have clarified the language to indicate this.

Special Factors - Opinion of CBIZ Valuation Group

Purpose and content of the fairness opinion, page 25

10. It appears that the equity value per share in each of the discounted cash flow, publicly-traded company, and merger and acquisition analyses as disclosed in your proxy statement does not match the information presented to your board of directors on April 14, 2005 by CVG. Please reconcile these discrepancies.

<PAGE> Mr. Daniel F. Duchovny July 22, 2005 Page 5

RESPONSE:

The CVG presentation was based upon the assumptions that the Company would repurchase all of the Company's outstanding stock options and that the Company may not realize all of the value of its net operating loss carryforward. The Board determined not to do the option buy-back and with the concurrence of the Company's auditor now expects to realize the full benefit of the net operation loss carryforward. Therefore, the Board instructed CVG to prepare an opinion without these assumptions. CVG updated its opinion and analysis accordingly, but did not give an additional presentation to the Board to reflect this change. We have added language at page 33 to describe this.

Going Concern Fair Value Estimates, page 29

11. Please explain the reasons for the adjustments described in the last paragraph of this section.

RESPONSE:

We have added an explanation of the adjustments at pages 37 and 40.

Discounted Cash Flow Method, page 29

12. With respect to the first two tables added to this section, please include a column for 2004 information, given that the publicly-traded company analysis uses that information. Also, since the CVG analyses described in the summary of CVG's opinion show per-share data, please show the number of shares outstanding as of the end of each period so readers may be able to calculate the per-share income information.

RESPONSE:

We have added columns with 2004 data to the table at page 38.

13. We reissue comment 42. Please disclose the industry averages we had previously requested. We are also unable to find the revisions described in the second sentence of your response.

Initial comment 42 from the Staff's letter of June 6, 2005: Please explain how CVG determined that discount rates of 14-21% and EBITDA multiples of 5x-7x were the most appropriate indicators of value. Disclose the industry averages.

RESPONSE:

We have deleted the term industry average and substituted in its place industry composite. The industry composite information was added to the table of illustrating the weighted average cost of capital inputs and estimates. At page 37, we have added a discussion of the basis for using the 14% to 17% discount rates and the 5x to 7x EBITDA multiples.

<PAGE> Mr. Daniel F. Duchovny July 22, 2005 Page 6

14. With respect to the new table setting forth the estimated weighted average cost of capital and the industry composite:

o explain the meaning of the tables and their component information; o explain how the tables support the discount rates and multiples used; o explain the asterisk next to the heading "Industry Composite;" and o describe the industries included in each of the SICs used in the industry composite table.

RESPONSE:

We have added explanation on these points at page 37 and deleted the erroneous asterisk in the table at page 39.

15. We reissue comment 43. Revise this section to show how the information included in the financial projections tables resulted in the values already disclosed.

Initial comment 43 from the Staff's letter of June 6, 2005:

Please revise to disclose the data underlying the results described in each analysis and to show how that information resulted in the values already disclosed. Please apply this comment to every CVG analysis disclosed.

RESPONSE:

At pages 39 and 40, we added a description of method used to derive the values from the projected financial data.

16. Please disclose the substance of your response to comment 44.

RESPONSE:

We have added the basic substance of this response to the discussion at page 40.

17. Refer to the table under each of the DCF-stand alone basis and DCF-reverse stock split basis. We note that in each of these tables you disclosed figures for a 17% and a 21% weighted-average cost of capital, neither of which is included in the April 14, 2005 presentation by CVG to your board of directors. Please explain.

<PAGE> Mr. Daniel F. Duchovny July 22, 2005 Page 7

RESPONSE:

Under Background at page 26, we have disclosed that Mr. Eiswirth, the Chairman and sole member of the Special Committee, asked for this additional data and analysis.

Publicly-traded Company Analysis, page 32

18. Refer to prior comment 45. Please revise the new table in this section to include the market value, the EBITDA and the net income for each comparable company. Also, revise to disclose the period which the data represents for each comparable company. Finally, disclose the source of the information.

Initial comment 45 from the Staff's letter of June 6, 2005: Please disclose the measures used to conduct these analyses for Color Imaging (in each

Show Raw Text
<DOCUMENT>
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<SEQUENCE>1
<FILENAME>filename1.txt
<TEXT>
                            ARNALL GOLDEN GREGORY LLP
                                 171 17TH STREET, NW
                                   SUITE 2100
                                ATLANTA, GA 30363

                                                      Direct phone: 404-873-8706
                                                        Direct fax: 404-873-8707
                                                      E-mail: Robert.Dow@agg.com
                                                                     www.agg.com

                                 July 22, 2005

VIA FEDERAL EXPRESS AND EDGAR

Mr. Daniel F. Duchovny
Assistant Director
Division of Corporation Finance
U.S. Securities and Exchange Commission
Mail Stop 362
100 "F" Street, N.E.
Washington, D.C. 20549

           RE:    COLOR IMAGING, INC.
                  AMENDMENT NO. 2 TO PRELIMINARY SCHEDULE 14A
                  FILED JULY 22, 2005
                  FILE NO. 000-16450

                  AMENDMENT NO. 2 TO SCHEDULE 13E-3
                  FILED JULY 22, 2005
                  FILE NO. 005-59249

Dear Mr. Duchovny:

     On behalf of Color Imaging,  Inc.  ("Color  Imaging" or the "Company"),  we
transmit for filing Color  Imaging's  responses to the Staff's letter of comment
dated July 12, 2005. For your convenience, the comments contained in that letter
are reprinted below in italics. Unless otherwise indicated,  all page references
are to the marked copy of the Schedule 14A (file no. 0-16450).  Concurrently, we
have filed an amendment to the Schedule 14A.

SCHEDULE 13E-3
INTRODUCTION

1.   We reissue  comment 6.  Please  include  the  information  required by Item
     1003(c) for Mr. Wilson.

     Initial comment 6 from the Staff's letter of June 6, 2005:

<PAGE>

                                                          Mr. Daniel F. Duchovny
                                                                   July 22, 2005
                                                                          Page 2

     Please note also that you must include the information required by Items 3,
     5, 6, 10 and 11 of Schedule  13E-3 with respect to each  executive  officer
     and director of your corporation.  For example,  you need to provide all of
     this information with respect to Mr. Wilson.  See General  Instruction C to
     Schedule  13E-3.  In  addition,  provide  the  disclosure  required by Item
     1005(a)  with  respect to the  filing  persons  and each of your  executive
     officers and directors.

     RESPONSE:

     Mr. Wilson's biographical information has been added to the Schedule 13E-3.
     The  Schedule  13E-3  also  includes  a  general  statement,  for  all  the
     directors, and officers addressing the matters in Item 1003(c)(3)-(4).

Item 16. Exhibits

2.   We  note  that  you  have  requested  confidential  treatment  for  certain
     exhibits.  We will review and provide comments on your request  separately.
     All  comments  concerning  your  confidential  treatment  request  must  be
     resolved prior to mailing your proxy statement.

     RESPONSE:

     We have noted your comment.  Please let us know when to expect the comments
     on the confidential treatment request.

3.   Please provide us with an unredacted copy of exhibit (c)(ii).

     RESPONSE:

     An  unredacted  copy was filed with the SEC on June 24 but we  neglected to
     send you a courtesy  copy. We apologize for this  oversight.  An additional
     unredacted  copy was forwarded to Mr.  Duchovny via  overnight  delivery on
     July 20.

PRELIMINARY SCHEDULE 14A
GENERAL

4.   We reissue  comment 7 with respect to each potential  ratio for the reverse
     stock  split.   Revise  your  proxy  statement  and  proxy  card  to  allow
     shareholders  to separately  vote on each  potential  ratio for the reverse
     stock split. See Section II.H of Release 34-31326 (October 16, 1992).

     Initial comment 7 from the Staff's letter of June 6, 2005: Rule 14a-4(b)(1)
     requires  you to  separately  break out on the proxy card each matter to be
     voted on. Separate matters may be cross-conditioned  upon one another, such
     that one will not pass  unless  the  other  does.  See the  September  2004
     interim  supplement  to the  Division of  Corporation  Finance's  Manual of
     Publicly Available Telephone  Interpretations  (available on our Web site).
     We believe you must present as separate  matters:  (i) each potential ratio
     for the reverse stock split;  and (ii)  potentially  also the forward stock
     split.  Please  revise to allow  shareholders  to  separately  vote on each
     potential  ratio for the  reverse  stock split and the  forward  split,  or

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   July 22, 2005
                                                                          Page 3

     explain  why,  based  on our  telephone  interpretation  and the  reasoning
     articulated in this comment,  separation is not required. With respect to a
     separate  vote on the forward  stock  split,  if you choose to present your
     analysis, it should note whether state law and/or Color Imaging's governing
     instruments require a shareholder vote.

     RESPONSE:

     We have  revised  the proxy  statement  and the  proxy  card to allow for a
     separate vote for each ratio.

Special Factors, page 6

5.   We reissue comment 12 with respect to the section  "Background of the stock
     splits." We note this section is not included under the Special Factors.

     Initial  comment  12 from  the  Staff's  letter  of June  6,  2005:  Please
     reorganize your filing so that all of the disclosures  required by Items 7,
     8 and 9 of  Schedule  13E-3 is in the  Special  Factors  section  and avoid
     duplication  of your  disclosure  to the  extent  possible.  We  note,  for
     example, the section "Background of the stock splits" is not included under
     the Special Factors, and the subsections "Reasons for the stock splits" and
     "Did the board  consider  any  disadvantages?"  within the Special  Factors
     appear to be duplicative.

     RESPONSE:

     We have moved this section under the Special Factors heading.

     How will the board select the reverse split ratio? page 11

6.   We  reissue  comment  17.  We note your  response  directed  us to  revised
     disclosure  in this section but we are unable to find a  discussion  of the
     issues described in our prior comment.

     Initial   comment  17  from  the  Staff's  letter  of  June  6,  2005:  The
     circumstances under which the board may choose to abandon the going private
     transaction  despite  shareholder  approval  are  material  and  should  be
     described  with as much  specificity  as possible in the Summary Term Sheet
     section.

     RESPONSE:

     We  apologize,  we directed  you to the wrong Q&A.  There is a separate Q&A
     entitled  "Is there a  possibility  that the Board will not go forward with
     the Stock Splits even if the stockholders  approve the proposal," which now
     appears at page 12.  This one  includes  bullet  points  with  factors.  In
     addition on page 2 there are four numbered  items  outlining  circumstances
     under which the proposal may be abandoned.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   July 22, 2005
                                                                          Page 4

7.   We note  footnote 4 is included in the table in this  section but it is not
     explained. Please revise.

     RESPONSE:

     This reference was an error so we removed it from the table on page 12.

Is there a possibility  that the board will not complete the stock splits?  page
12

8.   Please  revise the second  sentence  in the third  full  paragraph  of this
     section to clarify its meaning.

     RESPONSE:

     We  clarified  the  sentence  at page 12. In  addition,  per the  telephone
     conversation  with the staff on July 18,  we have  clarified  the  sentence
     regarding the stock options, at page 33.

     9. In the last  paragraph  on this  section,  it  appears  that you are not
     currently in compliance with the traditional  leverage ratio on your credit
     facility;  you disclose  that this ratio should be 1:1 but your ratio as of
     March 31, 2005 is .42:1.  We note,  however,  the  implication  in the last
     sentence of this section that you are in compliance with the ratio.  Please
     clarify this apparent  discrepancy.  If you are not in compliance  with the
     credit   facility   covenant,   please  state  so  and  describe  how  such
     non-compliance  will  affect  your  ability  to pay  the  consideration  to
     shareholders who will be cashed out as a result of the reverse stock split.
     Make any related revisions,  as necessary,  under the caption "Stock Splits
     Proposal" in the Summary Term Sheet.

     RESPONSE:

     This  disclosure  has been further  updated  based upon the proposal of the
     lender to require a  traditional  leverage  ratio of 2 to 1 (we deleted the
     reference to a possible 1 to 1 ratio),  and Color  Imaging is in compliance
     because the 2 to 1 requirement is a maximum limit. In other words,  the .42
     previously  disclosed and the current .45, are in each case less than 2, so
     it meets the  requirement.  At page 12 we have  clarified  the  language to
     indicate this.

Special Factors - Opinion of CBIZ Valuation Group

Purpose and content of the fairness opinion, page 25

10.  It appears that the equity value per share in each of the  discounted  cash
     flow,  publicly-traded  company,  and merger and  acquisition  analyses  as
     disclosed in your proxy statement does not match the information  presented
     to your board of directors on April 14, 2005 by CVG. Please reconcile these
     discrepancies.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   July 22, 2005
                                                                          Page 5

     RESPONSE:

     The CVG  presentation was based upon the assumptions that the Company would
     repurchase  all of the  Company's  outstanding  stock  options and that the
     Company  may  not  realize  all of the  value  of its  net  operating  loss
     carryforward.  The Board  determined not to do the option buy-back and with
     the  concurrence  of the Company's  auditor now expects to realize the full
     benefit  of the net  operation  loss  carryforward.  Therefore,  the  Board
     instructed CVG to prepare an opinion without these assumptions. CVG updated
     its  opinion  and  analysis  accordingly,  but did not  give an  additional
     presentation to the Board to reflect this change. We have added language at
     page 33 to describe this.

Going Concern Fair Value Estimates, page 29

11.  Please  explain  the  reasons  for the  adjustments  described  in the last
     paragraph of this section.

     RESPONSE:

     We have added an explanation of the adjustments at pages 37 and 40.

     Discounted Cash Flow Method, page 29

12.  With respect to the first two tables added to this section,  please include
     a column  for 2004  information,  given  that the  publicly-traded  company
     analysis uses that information.  Also, since the CVG analyses  described in
     the summary of CVG's opinion show per-share data, please show the number of
     shares  outstanding  as of the end of each period so readers may be able to
     calculate the per-share income information.

     RESPONSE:

     We have added columns with 2004 data to the table at page 38.

13.  We reissue  comment  42.  Please  disclose  the  industry  averages  we had
     previously requested. We are also unable to find the revisions described in
     the second sentence of your response.

     Initial comment 42 from the Staff's letter of June 6, 2005:  Please explain
     how CVG determined  that discount  rates of 14-21% and EBITDA  multiples of
     5x-7x were the most appropriate  indicators of value. Disclose the industry
     averages.

     RESPONSE:

     We have  deleted the term  industry  average and  substituted  in its place
     industry  composite.  The industry  composite  information was added to the
     table of  illustrating  the  weighted  average  cost of capital  inputs and
     estimates.  At page 37, we have added a  discussion  of the basis for using
     the 14% to 17% discount rates and the 5x to 7x EBITDA multiples.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   July 22, 2005
                                                                          Page 6

14.  With respect to the new table setting forth the estimated  weighted average
     cost of capital and the industry composite:

     o    explain the meaning of the tables and their component  information;  o
          explain how the tables support the discount rates and multiples  used;
          o explain the asterisk next to the heading "Industry Composite;" and o
          describe  the  industries  included  in each of the  SICs  used in the
          industry composite table.

     RESPONSE:

     We have  added  explanation  on these  points  at page 37 and  deleted  the
     erroneous asterisk in the table at page 39.

15.  We reissue  comment  43.  Revise this  section to show how the  information
     included in the financial projections tables resulted in the values already
     disclosed.

     Initial comment 43 from the Staff's letter of June 6, 2005:

     Please revise to disclose the data underlying the results described in each
     analysis and to show how that  information  resulted in the values  already
     disclosed. Please apply this comment to every CVG analysis disclosed.

     RESPONSE:

     At pages 39 and 40, we added a  description  of method  used to derive  the
values from the projected financial data.

16.  Please disclose the substance of your response to comment 44.

     RESPONSE:

     We have added the basic substance of this response to the discussion at
page 40.

17.  Refer to the table under each of the DCF-stand  alone basis and DCF-reverse
     stock  split  basis.  We note that in each of these  tables  you  disclosed
     figures for a 17% and a 21%  weighted-average  cost of capital,  neither of
     which is included in the April 14, 2005  presentation  by CVG to your board
     of directors. Please explain.

<PAGE>
                                                          Mr. Daniel F. Duchovny
                                                                   July 22, 2005
                                                                          Page 7

     RESPONSE:

     Under  Background  at page 26, we have  disclosed  that Mr.  Eiswirth,  the
     Chairman  and  sole  member  of  the  Special  Committee,  asked  for  this
     additional data and analysis.

Publicly-traded Company Analysis, page 32

18.  Refer to prior  comment 45.  Please revise the new table in this section to
     include the market value, the EBITDA and the net income for each comparable
     company.  Also, revise to disclose the period which the data represents for
     each comparable company. Finally, disclose the source of the information.

     Initial comment 45 from the Staff's letter of June 6, 2005: Please disclose
     the measures used to conduct  these  analyses for Color Imaging (in each